provides solutions for performance marketers. Trackier
is the leading performance marketing platform, used by the world’s top mobile and desktop
networks to manage their online advertising relationships. Clients use Trackier
to assess the effectiveness of their Affiliate and Publisher relationships – by measuring User
clicks and conversions.
processes end user data on behalf of advertising networks who use the Trackier
platform. It does not state the use practices or policies of our clients, of the websites or
apps on which ads are shown, or of other parties.
We hold in high esteem the privacy of every Trackier’s
user/clients. We want you to understand that we apply our long term commitment to protecting
the information Trackier
will collect and how we will make use of the said information in terms of the Information
Technology Act 2000 and rules thereunder.
and our clients care about how end-user data is collected, used, and shared. We are a “data
processor” that collects and analyzes end-user data at the specific request of our clients, the
approach to and preparation for GDPR, please refer
which is applicable to the users residing in the European Union.
Further, you agree and consent to the fact that Trackier
may collect, use and disclose your Personal Information in accordance with this Policy. If you
do not agree with these terms, you are requested not to provide any personal information to us.
just being an Intermediary, our clients determine the data that they provide to and collect
through Trackier. Clients’ use, collection, exportation, or any other use of end-user data,
including the use of Trackier
products and services, is governed by their own privacy policies and applicable laws, rules,
to process information from end-users, with an aim of:
measuring the performance of ad campaigns
measuring the performance of Affiliates, Publishers and Networks
creating customized performance reports (for example, how well a particular advertisement is
performing in a particular geographic region)
determining when Users respond to ads
ad serving – Trackier uses data that does not personally identify users to target
advertising for Clients. End users can be targeted by device type (OS, Make, Model) and
imprecise geographic location (state and region).
of information: At the direction of our clients, who act as data controllers,
collects the following types of information from Users to help clients optimize and measure
their advertising network, affiliate and publisher relationships:
Imprecise Geographic Location Data derived from IP address and/or wifi networks
also collects this information from employees of Clients who access information using
accounts to maintain up-to-date contact information.
at Sign Up At the time of signing up with Trackier,
we collect contact details – including location, email address, phone, company name, skype
ID and website URL. Clients will also need to provide a username and password to set up a
Trackier account. Please note that Trackier
treats all Client contact details as confidential business information that will only be
used to service Client accounts and respond to Client, Affiliate or Publisher inquiries in
accordance with a contractual agreement or applicable agreement by and between the parties.
Information: Trackier collects and treats the sensitive information in terms of
the Information Technology Act, 2000 read with the rules thereunder. The disclosures as to
sensitive information which may reside with Trackier
is as follows:
Login Password: The registration requires you to create a password for accessing of Trackier
services, which is confidential and sensitive information, collected and retained within
database. But the said sensitive information is just used by you as a Trackier
user for gaining access to the services and is not used or accessed by Trackier
or its affiliates/partners in any way.
Financial Information: The Bank Details may be visible on the cheques couriered to us for
payment of any services, but the complete bank account details are never noted down or
processed for any reasons whatsoever, with us. Though we recommend direct deposit of
payments in our Bank Account either electronic transfer or by the drop of a cheque.
In case of payment made by a secured Payment Gateway at Trackier, the information is processed
at the Payment Gateway, who are PCI Compliant and do not retain the sensitive information for
the period more than required. The said online payments are additionally subject to an
independent agreement with the payment gateway provider.
of Information: Trackier uses the personal information (other than the
sensitive information) for fulfilling your need and requests for products and services,
improve user experience, sending transactional emails or notification you have opted for,
for displaying relevant advertisement according to your location, products/services
rendered, etc. Trackier
do not rent, sell, or share personal information (other than the sensitive information)
about you with any third parties, except when we have specifically obtained your consent at
the time of collection of the information online at Trackier
or otherwise offline, and/or to provide products or services you’ve requested, or under the
We provide the information, other than sensitive information, to trusted partners who work
on our behalf of or with us under confidentiality agreements for the purpose of creating /
modifying / maintaining the site. However, these companies do not have any independent right
to share/use this information for any other purpose, except for that specifically authorised
The Credit Card Information is collected by the Payment Gateway for processing of the payment
and deleted soon thereafter, as declared above. Otherwise, no outside agency has been authorized
for the use of any sensitive information for now;
administrator may be required to login to the admin panel for troubleshooting, as a result,
can get access to the personal data, but which purely can only be for administration and
believe it is necessary to share information in order to investigate, prevent, or take
action regarding illegal activities, suspected fraud, situations involving potential threats
to the physical safety of any person, violations of User Agreement, or as otherwise required
responds to court orders, or legal process, or to establish or exercise our legal rights or
defend against legal claims;
we may transfer such data to a successor entity in connection with a corporate merger,
consolidation, sale of assets, bankruptcy, or other corporate change. In this event, we will
notify you before information about you are transferred and becomes subject to different
may disclose end-user data in the event we reasonably suspect fraudulent, malicious, or
unlawful activity, or invalid traffic, or believe that we are legally required to do so.
may also share anonymous aggregated data derived from the Trackier
platform, including, for example, statistics about Trackier
never uses or share the personally identifiable information provided to us online, in ways or
for reasons unrelated to the ones described above.
Sources: Clients can also choose to view and measure information provided by
other third-party sources in the Trackier
platform. Those sources may include Advertisers, Publishers, Affiliates, and other Networks
and analytics partners. Affiliates may sign up with Advertisers through the Trackier
platform or through their own client website. Affiliate information provided to our
Advertisers will be used by Trackier
for fraud prevention purposes and to fulfil contractual requirements with our Advertisers.
of Data: Clients own the data that they provide to and collect through the
platform. When clients remove or export their data from the Trackier
platform, their use of data is governed by their own privacy policies and applicable laws,
rules, or regulations. Trackier
serves as a data processor, acting at the direction of our data controller clients. Specific
fields that likely contain personal data, such as IP address or device ID, maybe obfuscated
or blanked, respectively, by the Trackier
Tracking: Clients use Trackier
for pixel or server postback tracking to collect information about Users. Pixel tracking
(also called “cookie-based tracking” and “client-side tracking”) methods store a Trackier
session identifier in a user’s browser cookie on click. In postback tracking (also called
“server-side tracking”), Trackier directly sends a session identifier to the advertiser on
click. On conversion, the advertiser then communicates that identifier to Trackier for
also supports server-to-server measurement for some clients. With any of the mentioned
methods, when an end-user click on an advertisement, goes to a specific web page or mobile
app action that a Client chooses to monitor, Trackier
collects information from the User’s computer or device, including but not limited to IP and
User can disable cookies in most internet browsers. Disabling cookies will not, however,
stop receipt of all advertisements. If an end-user would like to opt-out of a particular ad
network, publisher, or advertiser’s ads, they will need to contact those companies directly
to inquire whether they have an opt-out option. End users can also disable the collection of
Ad Identifiers for targeted advertising by enabling the Limit Ad Tracking setting on their
smartphone. End users can also reset the Ad Identifier altogether using their smartphone’s
privacy settings. End users should also note that Trackier
collects information on behalf of its clients. To opt-out, please see optoutmobile.com or
contact the data controller directly. We will actively work with our clients to fulfil such
requests as reasonable and required by law.
Technologies: We partner with third parties to display advertising on our
website or to manage our advertising on other sites. Our third party partner may use
technologies such as cookies to gather information about your activities on this site and
other sites to provide you with advertising based on your browsing activities and interests.
You may opt-out by visiting the website of that specific partner like Facebook, Google,
LinkedIn, Twitter and Quora.
to GDPR Policy: Trackier serves as a data processor under the GDPR, and adheres
to the principles and rules of the GDPR. Specifically, Trackier
implements privacy by design and default principles, ensures limited data retention
protocols, adheres to incident response norms, allows for appropriate third party audits,
ensures data is only transferred internationally with a lawful basis, only contracts with
sub-processors with adequate written commitments to data processing, respects data subject
rights, does not process sensitive personal data, and provides data processing agreements to
all appropriate clients and partners.
Trackier reserve the right to send you certain communications relating to our services or
sponsored advertisements, administrative messages and the Newsletter, that are considered
part of your registered account, with an option for you to stop receiving them. We shall
also send you emails which shall contain information about our existing or new services or
uses commercially reasonable efforts including a variety of security technologies and
procedures to secure client and end-user data from unauthorized access, use or disclosure.
Personal information, especially the sensitive information about users that is maintained on
Trackier systems and is protected using industry-standard security measures. We maintain a
variety of physical, electronic, and procedural safeguards to guard your personal
information. You should be aware that Trackier has no control over the security of other
sites on the Internet you might visit, interact with, or from which you buy products or
services. You should keep your user name, password or other access information safe and
confidential to protect against unauthorized access to your account information and
services. And you must adopt passwords that others may not guess easily.
of Information: Trackier holding sensitive/ personal data or information of
providers of information, shall not retain such information for longer than is required for
the purposes for which the information may lawfully be used or is otherwise required under
the User Agreement or any other law for the time being in force or unless ordered to the
contrary by any order of court of law. The information collected shall be used for the
purpose for which it has been collected.
of Information: You may also request that Trackier may delete your Personal
Information from system and records. Additionally, you may delete your account anytime at
your own free will. However, due to technical constraints and the fact that we back up our
systems at regular intervals. Personal Information may continue to reside in our systems
after deletion for some limited time.
The information is collected and retained by Trackier on its server located in the USA.
If you have an unresolved privacy or data use concern that a Trackier client or Trackier has not
addressed satisfactorily, please contact info@Trackier.com.
privacy practices, please contact us at firstname.lastname@example.org or by mail at:
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