Partner Marketing: The Absolute Guide to Building, Managing, and Perfecting Partner Programs
Partner marketing brings businesses and external partners together. These partners can include affiliates, creators, agencies, publishers, resellers, referral partners, technology providers, and strategic alliances. Each partnership model works differently. Some partners introduce new audiences, some generate trackable sales or leads, and others support distribution, product adoption, market entry, or customer retention. A well-defined program sets […]
Media Mix Modeling (MMM): What It Is, How It Works and Examples
Media mix modeling (MMM) is a statistical measurement method that uses aggregated historical data to estimate how marketing channels and external factors contribute to sales, revenue, conversions, or other business outcomes. Marketers use MMM primarily to measure channel ROI, understand diminishing returns, forecast performance and allocate marketing budgets. The effects of marketing are occasionally not […]
Publisher in Affiliate Marketing 2026: Roles, Types, and Benefits
The publisher in affiliate marketing is the connecting point between the brands and the potential customers by delivering content, influence, and trusted recommendations. Affiliate Marketing is becoming immensely popular and will evolve into a $20 billion-plus industry by the year 2026. Publishers help in generating measurable results for the brands through clicks, leads, and sales […]
12 Questions To Ask While Choosing an Affiliate Management Software Solution
Choosing an affiliate management software solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, within your budget and expectations. With thousands of options available in the affiliate marketing industry, […]
5 Influencer Marketing Trends for Measurable Growth
Influencer marketing trends are starting to look a lot more like performance marketing and that has been long overdue. For years, brands have treated creators like ‘hired’ or ‘rented reach’. You just pick a profile, approve a post, wait for likes, then explain the result in a weekly report. That is a story that many […]
OTT Advertising: Complete Guide to Platforms, Benefits & Best Practices
OTT advertising is video advertising delivered through internet-based streaming services such as Prime Video, Hulu, Roku and JioHotstar instead of traditional cable or satellite TV. OTT ads can appear on connected TVs, smartphones, tablets and computers, and allow advertisers to use digital targeting, programmatic buying and cross-device measurement. For advertisers, agencies, marketers and brands, it […]
Pre-roll Ads: Definition, Types and Best Practices To Use
Within video-based advertising, pre-roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as part of the broader marketing […]
Direct and Indirect Marketing for Outstanding Campaign Planning
Marketing plans usually start with a channel list which includes various channels, including, but not limited to, email, paid search, SEO, LinkedIn, partners, retargeting, webinars, and, if budget remains, maybe an offline event. Direct and indirect marketing give you an insight into which campaigns are meant to get a response in real-time and which campaigns […]
The Complete Guide to Marketing, Mobile and Affiliate Attribution in 2026
In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a person, function or a process […]
The Affiliate Marketing Industry Is Growing Up. Are You Ready?
The affiliate marketing industry used to be easier to explain. Give partners a link. Pay when something converts. Check the report at month end. Today, serious brands are running a much tighter play now. The affiliate marketing industry is closer to revenue planning, CAC control, and partner-led growth. For brands, SaaS teams, agencies, and networks, […]