Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

The UEFA Champions League is a treasure for businesses and affiliates looking to take advantage of its massive popularity in addition to being an exciting football competition that enthralls millions of spectators worldwide. The Champions League offers businesses a distinctive […]

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. […]

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]

Online poker has revolutionized the world of gambling, bringing the game of poker to a larger audience than ever before. While traditional brick-and-mortar casinos remain popular, the convenience and accessibility of online poker have made it a preferred choice for […]

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]