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The Impact Of Technology in NBA iGaming: Trends To Watch

Written by Nikhil Kumar

The world of iGaming has expanded at an unprecedented rate in recent years, and the NBA is no exception. The way people engage with sports has changed drastically as technology has advanced, and this has had a huge impact on […]


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Know Your Player: Integrating Security Systems In Video Games

Written by Alia Shafique

In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

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8 Actionable Tips on Customer Lifetime Value

Written by Stuti Singh

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a […]

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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Stuti Singh

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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Opportunities For The Online Gaming Industry in Asia

Written by Nikhil Kumar

The gaming market in Asia is changing a lot and becoming more competitive. Investors, developers, and analysts from different countries are interested in the gaming industry in Southeast Asia. In 2022, the mobile gaming industry in Asia made more than […]

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A Guide to Mobile Ad Fraud

Written by Stuti Singh

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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How Brands and Affiliates Profit from UEFA Champions League

Written by Stuti Singh

The UEFA Champions League is a treasure for businesses and affiliates looking to take advantage of its massive popularity in addition to being an exciting football competition that enthralls millions of spectators worldwide. The Champions League offers businesses a distinctive […]

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How iGaming Operators and Affiliates Use ChatGPT

Written by Stuti Singh

ChatGPT is the newest trend in the digital market that took up the market with a boom and is the latest sensation in the industry. Many significant technological advancements have been transforming the digital world and the iGaming sector. One […]

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