pay per call marketing

What Is Pay-Per-Call Marketing? A Complete Guide for Advertisers & Publishers

Efficiency is the key role designated for every pay-per-call marketing, and do you know why? We need to understand the dynamics of this prototype and test it for the resonance of every marketer out there. This is where the whole marketing strategy strikes and functions based on it.  Understand it as a mode of the work when you have to be accurate and simply aligned with the concept of the real thing and what spikes the marketers is that they

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Blogs

Market Penetration: Strategies, Examples, and How to Grow Your Market Share?

Want to grow your business and increase your e-commerce sales? Competing in a crowded market but unsure where to begin? The secret to standing out and attracting customers is having a strong market penetration strategy. According to Statista, the ad spending in the advertising market worldwide is projected to reach

Co-Branding vs. Co-Marketing: Key Differences, Advantages, and Examples

Co-branding is a marketing strategy where different brands (whether it is a health supplement brand, any fitness company, or any ayurvedic business) collaborate with each other to make a new product or service (based on the key points of their customers and to try to solve them). In co-marketing, brand

Authentic Brand Engagement

Authentic Brand Engagement with a Micro Influencer

In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a

Influencer Marketing metrics

Key Metrics for Influencer Campaigns: Measuring What Matters (and Why!)

Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of

How to Build an Audience

How to Build an Audience Profile? A Comprehensive Guide for Marketers

In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark.   Audience profiling makes that easy and allows for defining individuals who really need your products or

Influencer Marketing

Top 13 Influencer Marketing Examples: Trends, ROI, and Insights You Need to Know

Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility.   According to reports, the influencer marketing market size was estimated

Partner Marketing

Partner Marketing for Beginners: 40 Essential Terms You Need to Know

Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand which can affect the performance of their campaigns.