According to industry estimates, overall affiliate marketing spending will reach $6.8 billion by 2022, according to a recent piece in Statista. Despite the growing popularity of this marketing strategy, many businesses are still unsure of what affiliate marketing is and […]

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and […]

Choosing the right Affiliate traffic sources can create a lot of traction and help you expand your business at a faster pace. It is a big task as an affiliate marketer or a brand to generate constant and clean traffic […]

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. […]

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold […]

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]