What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]Read More
How Does Universal Link And App Link Help You Boost ROI?
Universal Link and App Link are the talk of the industry, with both app users and developers facing a complex and ongoing struggle. We at Trackier, as an ad tech company with our own Mobile Marketing Platform, wanted to provide […]Read More
Multi Touch Attribution Explained: What It Is, Difference Between Attributions & Benefits
The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]Read More
How is click injection affecting your app and why you should be worried about it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]Read More
Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?
A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]Read More