Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]

A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction.   […]

What are Ad Units? Ad units are coded containers that developers use to display various types of ads within an app or website. There are multiple types of ad formats, placements, and types that can be utilized within each individual […]

What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be […]