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Glossary

Keep up with the ever-evolving Terms and Definitions of the affiliate marketing industry with our Glossary section derived from the best in the industry and from our Attribution Solutions like Trackier's Performance Marketing Software, Mobile Marketing Platform, and iGaming platform's.

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A

Ad inventory

Ad Stacking Fraud

Ad Tag

Ad Unit

Affiliate Landing Pages: A Glossary for Performance Marketers

API (Application Programming Interface): A Complete Guide for Marketers

Application Programming Interface (API)

Attribution

B

Brand safety

C

Campaign

Click Redirection

Click Through Rate (CTR)

Conversion

Conversion Rate

D

Demand-side platform (DSP)

L

Last Touch Attribution

O

OTT Advertising

P

Programmatic Media Buying

S

Supply-side platform (SSP)

U

URL Terminologies

W

Web Attribution

Web Attribution

White-label DSP