Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]

Ad Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the […]

Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to […]

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]