Glossary

Keep up with the ever-evolving Terms and Definitions of the affiliate marketing industry with our Glossary section derived from the best in the industry and from our Attribution Solutions like Trackier's Performance Marketing Software, Mobile Marketing Platform, and iGaming platform's.

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A

Accelerated Mobile Pages

Active User

Ad Exchange

Ad inventory

Ad Mediation

Ad Podding

Ad Publisher

Ad Server

Ad Stacking Fraud

Ad Tag

Ad Units

Advertising network

App Stickiness

Application Programming Interface (API)

Attribution

B

Blacklist

Bots

Brand safety

C

Click Farms

Click Flooding/Click Spamming

Click Hijacking

Click Injection

Click Redirection

Click Through Rate (CTR)

Cohort analysis

CPA fraud

CTIT

D

Daily Active Users

Deep Linking

Deferred Deep Linking

Demand-side platform (DSP)

Device farm

E

eCPM

Emulated Device

I

In-app bidding

In-app events

K

K-factor

L

Landing Page in Performance Marketing Campaign

Last Touch Attribution

Lifetime Value (LTV)

Limit Ad Tracking (LAT)

M

Mobile ad fraud

Mobile attribution

Mobile fraud detection

Mobile Geofencing

Mobile malware

N

Non-organic install (NOI)

O

Offerwall

Organic install

OTT (Over-the-top)

OTT Advertising

P

Phone Farm

Postback

Predicted lifetime value (pLTV)

Privacy Cloud Application (PCA)

Privacy preserving technologies

Programmatic Media Buying

R

Reattribution Window

S

SDK spoofing

Session

SKAdNetwork

Supply-side platform (SSP)

U

User Acquisition (UA)

W

Web Attribution

White-label DSP

Products

Solutions

Resources

Company

API Docs

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