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Conversion
Written byIn marketing, conversion is referred to as the time when a customer accomplishes a desired action, such as making a purchase, subscribing, or downloading, with the help of which businesses can achieve specific goals. What is Conversion? A conversion happens […]
Read MoreURL Terminologies
Written byURLs play a significant role in digital marketing because they help in tracking, analytics, and conversions. Knowing URL terminologies helps to optimize links hence improving the campaigns to produce better results. What is a URL? A URL (Uniform Resource Locator) […]
Read MoreConversion Rate
Written byConversion rate is the percentage of users who do something you want them to do (buy, sign up, download an app). What is a Conversion Rate? A conversion rate is a key performance indicator in digital marketing, indicating the percentage […]
Read MoreClick Through Rate (CTR)
Written byClick through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of […]
Read MoreLast Touch Attribution
Written byWhat is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a […]
Read MoreAffiliate Landing Pages
Written byWhen it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically […]
Read MoreOTT Advertising
Written byAdvertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. […]
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