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Web Attribution

Written by Nitish Kumar

Web attribution will help you understand the performance of your digital marketing campaigns. You get the idea of which of your marketing channels are performing best and convert the most of the users whether through paid ads, social media, email […]


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Ad Tag

Written by Nandini Pathak

The ad tag functions as an ad code and an ad snippet that serves as programming code mostly written in HTML or JavaScript which websites or applications implement into their source code to display advertisements. They facilitate proper messaging between […]

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Conversion

Written by Nitish Kumar

In marketing, conversion is referred to as the time when a customer accomplishes a desired action, such as making a purchase, subscribing, or downloading, with the help of which businesses can achieve specific goals. What is Conversion? A conversion happens […]

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URL Terminologies

Written by Nitish Kumar

URLs play a significant role in digital marketing because they help in tracking, analytics, and conversions. Knowing URL terminologies helps to optimize links hence improving the campaigns to produce better results. What is a URL? A URL (Uniform Resource Locator) […]

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Campaign

Written by Nitish Kumar

A marketing campaign is a coordinated effort across channels, time-bound, and measured for results. What is a Campaign? A campaign in marketing is the sequence of coordinated activities and efforts to achieve a particular goal or objective such as to […]

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Conversion Rate

Written by Nitish Kumar

Conversion rate is the percentage of users who do something you want them to do (buy, sign up, download an app). What is a Conversion Rate? A conversion rate is a key performance indicator in digital marketing, indicating the percentage […]

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Click Through Rate (CTR)

Written by Nitish Kumar

Click through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of […]

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Last Touch Attribution

Written by Nandini Pathak

What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution.  It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a […]

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Affiliate Landing Pages

Written by Nandini Pathak

When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically […]

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OTT Advertising

Written by Reshu Manglik

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. […]

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