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For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have […]

Whether on the way to reaching your destination, streaming your favorite show, or making any online reservation, you or any typical web user sees between 5,000 and 10,000 advertisements per month. Strategies like banner ads and pop-up ads no longer […]

There are thousands of B2B software as a service (SaaS) companies vying for customers, and old entrants are emerging every day. According to studies, there will be one million software companies in existence within the next ten years. What can […]

Apple recently announced its plans of unveiling iOS 16 and with it the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy and much has been said about how it will impact the whole mobile marketing […]

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone […]

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and […]

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]