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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]


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5 tips to make your cold emails stand out 

Written by Michael Culp

Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath S.

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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How Does Affiliate Marketing Help The Small Business Grow?

Written by Nikhil Kumar

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to […]

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Predictive Analytics: What It Is and Why It Matters?

Written by Nikhil Kumar

Using data, statistical algorithms, and machine learning approaches, predictive analytics determines the likelihood of future outcomes based on historical data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding […]

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Are NFTs in Gaming a fad or are they here to stay?

Written by Barkha Gaur

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is […]

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How Does SaaS Affiliate Marketing Help Businesses To Grow?

Written by Nikhil Kumar

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict […]

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Content Commerce: Content Marketing in eCommerce

Written by Bharath S.

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, […]

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ASO Implementation for UA Managers

Written by Bharath S.

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have […]

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Build A Revenue Generation Channel Using Commerce Content Partnership

Written by Nikhil Kumar

Whether on the way to reaching your destination, streaming your favorite show, or making any online reservation, you or any typical web user sees between 5,000 and 10,000 advertisements per month. Strategies like banner ads and pop-up ads no longer […]

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