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How To Build Your Own Game Application

Written by Aishna Ohri

Ever Dreamt of creating a Gaming Application ? All you need is the zeal, desire, Game Plan and know-how on the technology. Let’s look into the steps of creating a gaming Application. Preparation on how to develop a game application: […]


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Advantages of Mobile Marketing

Written by Aishna Ohri

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like […]

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CTV, OTT Advertising Scope In India

Written by Aishna Ohri

Scope of CTT and OTT in India  India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]

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ASO Implementation for UA Managers

Written by Bharath

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have […]

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Crypto Exchange Apps: How to Market Your Crypto Exchange App

Written by Bharath

 Cryptocurrency has gained tremendous popularity in the last decade and right now, it is revolutionizing the entire Fintech World by introducing Crypto Exchange Apps. The total global market capitalization of all cryptocurrencies as of May 2022 totals $1.28 trillion, which […]

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Sportsbooks: Everything you need to know on Sports Betting

Written by Bharath

Sports betting has been going on for ages. People have been placing bets as long as sports have existed. The reasons for betting on sports are always the same; it is fun and there’s a chance of winning a lot of […]

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What are Data Clean Rooms and why do you need them?

Written by Bharath

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

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Top Affiliate Marketing Conferences & Events 2021/2022

Written by Barkha Gaur

The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]

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How is click injection affecting your app and why you should be worried about it?

Written by Barkha Gaur

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]

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Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?

Written by Barkha Gaur

A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]

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