Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

Do you know? Gen Z accounts for 32% of the population in the world – that makes up around 2.5 billion! Why are we telling you this? The answer is – this is not just a number. This is 2.5 […]