Affiliate Marketing

Tracking Your Influencer Marketing Campaign : Examples and KPIs for Influencer Marketing

Written by Nandini Pathak July 23, 2024

Attribution is critical to measuring the ROI of the social media influencer marketing campaign, but it can be challenging. Brands can promote their star products, improve overall sales as well as drive brand awareness with the help of multi-channel social […]

Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Written by Nandini Pathak June 20, 2024

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

Written by Nandini Pathak June 12, 2024

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

Written by Reshu Manglik April 11, 2024

Do you know? Gen Z accounts for 32% of the population in the world – that makes up around 2.5 billion! Why are we telling you this? The answer is – this is not just a number. This is 2.5 […]

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Tracking Your Influencer Marketing Campaign : Examples and KPIs for Influencer Marketing

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Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Cookieless Tracking: Is This What The Future Looks Like?

Cracking the Z Code: How to Win Over Zoomers With Affiliate Marketing for Gen Z