Media Mix Modeling: What is it, How to Use It to Evaluate Marketing?
The effects of marketing are occasionally not apparent on an immediate basis, and can only be observed much later. In fact, forming clear connections between cause and effect, too, isn’t possible across time and space. Did the social media post they see today remind a user of their abandoned cart or was it the ad […]
OTT Advertising: Complete Guide to Platforms, Benefits & Best Practices
For advertisers, agencies, marketers and brands, it is important to understand what OTT advertising is all about, its types and how to effectively use it in 2027 to stand out and build better user acquisition funnels. But just running ads on a new platform isn’t enough. This blog will also enable them to begin measuring […]
Pre-roll Ads: Definition, Types and Best Practices To Use
Within video-based advertising, pre-roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as part of the broader marketing […]
The Complete Guide to Marketing, Mobile and Affiliate Attribution in 2026
In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a person, function or a process […]
A Guide to Affiliate Marketing for Small Business
Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s perspective, there’s another contention: aggressive […]
GAID Explained: What Google Advertising ID Means for Mobile Attribution in 2026
Mobile attribution was built on identifiers like Google Advertising ID (GAID) and Apple’s Identifier for Advertisers (IDFA) which allowed advertisers to: However, the entire ecosystem changed overnight when Apple introduced App Tracking Transparency (ATT), restricting cross-app tracking without explicit consent from users. This privacy-first measure also became a part of Google’s ad ecosystem, with the […]
eCommerce Marketing: A Complete Guide to Strategies, Channels and Growth for 2026
If you’re selling goods and services on the internet through a single platform, how are you bringing in users in 2026? It is a pertinent question to ask, in an increasingly evolving marketplace, where bringing in players, retaining them and ensuring their satisfaction are all crucial levers for ecommerce marketing success. There are online stores […]
What is B2B eCommerce? Features, Types, Marketing Strategies and Examples
The situations where one organization conducts business with another is known as B2B or business-to-business dealings. However, if the said business transactions occur within online goods and services, this type of business dealing falls under the broad categorization of B2B ecommerce. You may wonder, how often such business is conducted in the first place. According […]
What Makes One Affiliate Software Better Than The Next One in 2026? (+ A Buyers’ Checklist)
An effective, good quality affiliate software is akin to using a road roller to lay down a road, or a food processor to chop, shred or slice vegetables — it is required to get the job done most optimally. Of course, an affiliate program can be built and run without an affiliate tracking software. But […]
The Ultimate Affiliate Marketing Guidelines Checklist for Ethical and Legal Promotions
$15.2 million. That’s the cost of false advertising for Teami LLC, imposed by the US FTC. The company hit with this penalty committed two cardinal sins: its influencers were found to be promoting “unsubstantiated claims” via “undisclosed sponsorships”. That’s something a good set of affiliate marketing guidelines could have prevented. Often, what brands, e-commerce marketplaces […]
