Growth Without the Fraud Risk: Expanding Into 10 Markets on Screened Traffic
Affiliate programs often face an uncomfortable question as they scale: can you grow into new markets without letting traffic quality slip? This whitepaper examines what happens when affiliate program growth, geographic expansion, and traffic screening are measured together. Using 13 months of aggregated Trackier platform data, it explores whether stronger growth really has to come […]
Partnership Outreach: Strategy, Email Templates & Best Practices
Partnership outreach is the process of identifying, qualifying, and contacting businesses or individuals that can help achieve a shared commercial goal. An effective outreach strategy typically has five steps: define the partnership objective, identify ideal partners, find the right decision-makers, build a mutual-value proposition, and use personalised outreach with structured follow-ups. The goal is not […]
Influencer Marketing Metrics: KPIs, Formulas and How to Measure Campaign Success
Influencer marketing performance should be measured against the campaign’s objective, not a universal set of metrics. For awareness campaigns, prioritize reach, impressions, CPM, video completion rate and brand lift. For consideration campaigns, track engagement rate, saves, shares, click-through rate and website sessions. For conversion campaigns, focus on conversion rate, CPA or CAC, revenue, ROAS and […]
B2B Partnerships: Types, Strategies, Examples and Best Practices
A B2B partnership is a commercial relationship between two businesses that work together toward shared goals such as acquiring customers, entering new markets, expanding distribution, increasing product value or generating revenue. Depending on the model, partners may refer leads, resell products, co-market, integrate technologies, distribute services or jointly sell to customers. A well-crafted B2B partnership […]
Co-marketing: What is it, and How to Leverage Co-marketing in 2027?
When two organizations market their products, services or other collaterals under a common, double-branding regime, the activity in-progress is known as co-marketing. This activity need not be focused on selling per se, and may serve any of the stages within the customer acquisition funnel. On the whole, the collaboration serves to increase lead generation, share […]
Relational Marketing: What It Is, How It Works, and Examples
Relational marketing (also often known as ‘relationship marketing’) is a long-term strategy within marketing, which focuses on building trust, loyalty and value exchange between a business and its customers over a long period of time. You can view it as distinct from transactional marketing, wherein the emphasis is on ensuring individual sales. When marketing takes […]
Media Mix Modeling (MMM): What It Is, How It Works and Examples
Media mix modeling (MMM) is a statistical measurement method that uses aggregated historical data to estimate how marketing channels and external factors contribute to sales, revenue, conversions, or other business outcomes. Marketers use MMM primarily to measure channel ROI, understand diminishing returns, forecast performance and allocate marketing budgets. The effects of marketing are occasionally not […]
OTT Advertising: Complete Guide to Platforms, Benefits & Best Practices
OTT advertising is video advertising delivered through internet-based streaming services such as Prime Video, Hulu, Roku and JioHotstar instead of traditional cable or satellite TV. OTT ads can appear on connected TVs, smartphones, tablets and computers, and allow advertisers to use digital targeting, programmatic buying and cross-device measurement. For advertisers, agencies, marketers and brands, it […]
Pre-roll Ads: Definition, Types and Best Practices To Use
Within video-based advertising, pre-roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as part of the broader marketing […]
The Complete Guide to Marketing, Mobile and Affiliate Attribution in 2026
In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a person, function or a process […]