User Journey Map

User Journey Mapping in Performance Marketing: How Clicks Turn Into Conversions

A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment they convert and beyond, mapped against their goals, emotions, and the channels that carried them there. For performance marketers, it is the single artifact that turns a scattering of clicks, impressions, and postbacks into a coherent story of why someone converted, not just

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Blogs

Customise the Tracking Domain on Trackier

How to Whitelabel/ Customise the Tracking Domain on Trackier?

What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the

mobile web to app flow

Tips To Drive Web Traffic To Your Mobile App

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to keep the momentum going. Learn more about the importance of

Gaming Marketing Trends in 2021

Gaming Marketing Trends in 2021

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Growth as well as constant upheaval has defined the gaming industry even before COVID-19, including increased digital sales

E-Commerce App Marketing Trends

E-Commerce App Marketing Trends in 2021

1. Benefits of E-Commerce App Marketing All kinds of online shoppers can benefit from integrating a mobile app into their company’s procedures. An e-commerce app is an independent sales channel that adjusts to each client and has many benefits: Convenience Customers prefer to buy a product through specialised mobile applications

Affiliate Marketing Boom in Southeast Asia

Affiliate Marketing Boom in Southeast Asia

Traditionally, the west, led by the US and the UK (Europe), has always been ahead of the east in creating new digital opportunities. It has consistently commanded innovations in the digital domain. However, in the past few years, the Southeast Asian region has undergone a tremendous digital revolution within a

THE RIGHT PARTNERSHIP FOR YOUR BUSINESS

How top brands can leverage over others with the right partnerships in 2021?

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that will alter the course of business for all industries. In

IMPRESSION TRACKING

Impression Tracking made easy with Trackier

What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. Engagement with the app or the website is not counted