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Strategic Partnership: How Businesses Grow Better Together

Two entities working together means more outcomes and shared benefits for both parties. This is because working individually these days might mean more of everything. This includes more ad spend, more headcount, and more channels to manage in-house. Additionally. Customer acquisition costs will always be on the rise, organic reach is shrinking, and building all these capabilities is time-consuming. This is something big businesses cannot afford. With so many things to do on the plate, growth seems like a far-fetched dream.

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Guide to Making Promo Codes Work

Promo Code: A Complete Guide to Promo Code Strategy

Promo codes are not just to provide discounts anymore; they have now become one of the most efficient ways to obtain customers, improve conversions, and evaluate marketing success. In fact, 64% of online shoppers look for promo codes prior to making their purchases, which makes promotional codes an essential part

Partner Marketing_ Importance of Goal

Partner Marketing: Importance of Goal Setting

According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more

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Mobile Attribution: Its Crucial Role in Mobile Marketing

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to

The 3 Major Analytics of Mobile Marketing in 2021

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps,

Customise the Tracking Domain on Trackier

How to Whitelabel/ Customise the Tracking Domain on Trackier?

What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the

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Tips To Drive Web Traffic To Your Mobile App

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to keep the momentum going. Learn more about the importance of

Gaming Marketing Trends in 2021

Gaming Marketing Trends in 2021

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Growth as well as constant upheaval has defined the gaming industry even before COVID-19, including increased digital sales

E-Commerce App Marketing Trends

E-Commerce App Marketing Trends in 2021

1. Benefits of E-Commerce App Marketing All kinds of online shoppers can benefit from integrating a mobile app into their company’s procedures. An e-commerce app is an independent sales channel that adjusts to each client and has many benefits: Convenience Customers prefer to buy a product through specialised mobile applications