Customer Acquisition Funnel 2026

Customer Acquisition Funnel 2026: Stages, Metrics, and Optimization

In 2026, customer acquisition will never be more challenging for sustainable business growth. As per the reports, the cost to acquire new customers has increased by 222% over the past 8 years, combined with increases in advertising expenses, increased competition for customers, and constantly changing consumer behaviours, putting pressure on marketers. At the same time, the marketing environment is changing rapidly. Today, brands face many challenges as customers engage with many online and offline channels, on many devices and touchpoints,

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Blogs

Product Update

Product Update – April 2020

Since we released Trackier 2.0, the team worked really hard to bring in more features. Lucky for you, we have summarised everything inside this article. There we go: UI/UX for Trackier We’ve conducted extensive usability tests for each and every change, and learned a lot in the process.Trust me when

Pixels v/s Postbacks

Title: Pixels v/s Postbacks: Which Tracking Method is Better

  Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is better between the two. If you and your advertiser

INFLUENCER MARKETING

Top 5 Ways to Use Influencer Marketing for your Product

 Before the rise of the internet, the term influencer marketing was limited to celebrities like movie/music stars. However, there are so many opportunities and room for innovations that also came with the internet. One of such avenues for growth is the increase of influencers marketers.  What is Influencer Marketing?  This

How to Become a Successful Affiliate Marketer_

How to Become a Successful Affiliate Marketer?

Affiliate marketing is an excellent way to make money even while you’re asleep. Not many people know of this simple way to earn a superb side income. At the onset, let me tell you that affiliate marketing is simple but not easy. Meaning, it requires a lot of extra effort

Digital Marketing Trends You Should Watch Out For in 2020

Digital Marketing Trends You Should Watch Out For in 2020

  This year is almost at the end. So, everyone is making plans for next year. For marketers, each year comes with new strategies on how to get the most of their marketing plans. They are anxiously waiting for the latest technology updates and already thinking about how to implement

Must attend Affiliate Marketing Events in 2020

Must attend Affiliate Marketing Events in 2020

We’ve prepared a calendar for top events we would surely recommend you to visit in 2020.We have almost wrapped up all the conferences and events of 2019. And now its time to have a look at the best affiliate marketing conferences, events and trade shows to attend in 2020. If

Best content Strategy for Affiliate Marketing

Best content Strategy for Affiliate Marketing

To put it simply, affiliate marketing is a partnership developed between a brand, looking to increase sales and promote their products, and an affiliated person. Affiliates can be anyone from influencers, to bloggers or other businesses. In return for their services, brands offer financial incentives for every sale that happens