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It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of the market, performance marketers tend to set up different targeting

While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. Important To Note: When the CAP on Campaign or Publisher or Geo or Landing Page is reached then the Campaign or

Pixel tracking is one of the major tracking methods used by Performance Marketers while running their campaigns. This method is used while predominantly used while running Google Ads Campaigns & Facebook Ads Campaigns to record conversions for a particular campaign. While running the campaigns on these platforms, the integration with

Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with publishers in the market, the partners tend to set different

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1:

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information.   Follow these steps to know how you can share the Postback

An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing advertisements such as links and banners on their websites. Publishers are the partners that generate the overall

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you page or landing page. As both the image pixel &