The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter how hard one tries to have successful advertising campaigns, poor tracking is cash-consuming. Companies will spend upwards of tens of thousands of dollars advertising but never experience the profit they

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Choose The Best Performance Marketing Tool

Choose The Best Performance Marketing Tool

Performance marketing or affiliate marketing softwares have become a major game changer in the industry in the past few years. As the time elapses, the advertisers, ad network agencies, and publisherscame across the same problem – when to start an affiliate program & how to promote a product efficiently with

Top 6 reasons why you should use Trackier

Top 6 reasons why you should use Trackier

Trackier has emerged as a leading player by offering a wide range of attractive features in its niche to serve hundreds of ad networks till now through its high-end software. What makes the Trackier Performance Marketing software unique are our easy-to-understand yet powerful features providing the user with feasible solutions

5 Ad Networks For Small Publishers To Join

5 Ad Networks For Small Publishers To Join

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). But before that we typically recommend you to improve your

5 Benefits of Working on Cost per Acquisition

Top 5 Benefits of Working on Cost per Acquisition

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being a searcher is looking for results and found an interesting

How to get 100_ reliable affiliate tracking_GDPR and Trackier

How to get 100% reliable affiliate tracking?

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they are working on. In industries like B2B applications, the need

Get a Deeper & More Insightful Look on the Report

Get a Deeper & More Insightful Look on the Report

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both of these terms have various meanings throughout the tech world

Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Pixel vs. Postback: Which Affiliate Tracking Method is Better

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used among marketers, and because of their features, sometimes, it’s hard

4 Advertisement Frauds Marketers Should Avoid

4 Advertisement Frauds Marketers Should Avoid

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but it’s important to know the different kinds of fraud marketers