media mix modeling

Media Mix Modeling: What is it, and What Role does it Play in Attribution?

The effects of marketing are occasionally not apparent on an immediate basis, and can only be observed much later. In fact, forming clear connections between cause and effect, too, isn’t possible across time and space. Did the social media post they see today remind a user of their abandoned cart or was it the ad with the coupon code they took a screenshot of last week? That’s why statistical modeling in the form of media mix modeling connects marketing efforts

Read More »

Blogs

SETUP YOUR OWN WHITE LABEL PUBLISHER NETWORK

Setup Your Own White-label Publisher Network

Setup White-label publisher Network for the affiliate network as a better way to start your own ad network with your publishers and advertisers with Trackier you can set up your network in no time but first, you need to get an account we provide free 30-day usage to our clients.

ADD CUSTOM TRACKING DOMAIN IN AD NETWORK

Add Custom Tracking Domain In Ad Network

What is Tracking Domain? Setup Tracking Domain Step IV:  Enter Domain name which you want to be tracking domain as you can see I have added ‘sb.vnative.net’ as tracking domain, click on Save.  Advantage Of Using A Custom Tracking Domain Bottom Line Adding a custom tracking has become easier now. Start

How to Create Cost-Per-Click (CPC) Campaigns

How to Create Cost-Per-Click (CPC) Campaigns

Creating campaigns is the fundamental requirement for running the network. How to Create Cost-Per-Click (CPC) Campaigns has been one of the recent question discussed among pioneers of the advertising town. With our auto-fetch system, we help users to automate the campaign’s details entry while creating the campaigns. To create the

GETTING STARTED WITH TRACKIER NETWORK API

Getting Started with Trackier Network API

Requirements Creating an API Key API keys can be created from within the application or you can talk to your account manager to get API key: Whitelist IP Address IP addresses can be whitelisted in the application: Hover over the Support tab in the Navigation Bar and click on the

NATIVE RECOMMENDATION ENGINE

Native Recommendation Engine

What is Native Recommendation Engine? Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the content, though, is the same as with advertising. If no one sees your content, then it’s not going to build your brand or drive

GETTING STARTED WITH COST PER SALE MARKETING

Getting Started with Cost Per Sale Marketing

Running a CPS Campaign Click on Add New button from the Dashboard, then click on Campaign.  ORStep I     : Goto Campaigns from the campaigns tab on the left side, Step II   : Click on Manage Campaign,Step III : Click on New Campaign from the Right top of the panel.   Now Enter the Details of Campaign: Adding Pixel Now you need

Conversion Tracking Using Postback and its Benefits

Conversion Tracking Using Postback and its Benefits

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking URL, you can track conversions without the necessity to modify the thank you or confirmation page. In server to server / Postback tracking, there is

How To Make A Successful Backlink Strategy That Works_

How To Make A Successful Backlink Strategy That Works?

When it comes to Digital Marketing, high quality backlinks hold an important place in defining the authority of a website. Trust me, it matters a lot from an SEO perspective. A successful link building campaign is the backbone of any search strategy. By building relationships with influencers, you open the