Blogs

When marketers compare affiliate marketing vs performance marketing, the confusion is understandable. Both sit close to revenue. Both promise measurable results. Both make budget conversations sound a little more accountable than “let’s build awareness and see what happens.” But they are not the same. Affiliate marketing is one part of

The GCC e-commerce market is no longer an emerging opportunity; it’s already a high-growth market. In fact, the GCC region has already crossed $50 billion in 2026, impacted by a mobile-first Gen Z audience and more rapid digital adoption. However, success is not defined by how much traffic you are

If you’re selling goods and services on the internet through a single platform, how are you bringing in users in 2026? It is a pertinent question to ask, in an increasingly evolving marketplace, where bringing in players, retaining them and ensuring their satisfaction are all crucial levers for ecommerce marketing

Affiliate marketing works on a simple mechanism: the click. But there are a number of things that also matter before clicking is how your affiliate URLs look.  When you search for information on the internet, you have probably seen long affiliate URLs that contain random IDs and tracking codes. These

The situations where one organization conducts business with another is known as B2B or business-to-business dealings.  However, if the said business transactions occur within online goods and services, this type of business dealing falls under the broad categorization of B2B ecommerce. You may wonder, how often such business is conducted

Affiliate marketing has evolved as an essential channel for growth, rather than simply a test of a particular strategy or revenue source for brands. By 2026, the worldwide industry for affiliates will cross $20-22.5 billion, 80% of global companies today currently have active affiliate programs. As the affiliate marketing approach

Affiliate marketing is going through a complete turnaround. Traffic is more scattered. Discovery now happens through creators, AI answers, communities, search, and mobile-first buying paths. The click is still there, of course, but it is no longer the whole story. That makes the channel more exciting, but also harder to

Trackier has just rolled out Partner Pay for cleaner and faster publisher payouts that are much easier to manage. If your team deals with tax detail mismatches, bank verification issues, or too many payout follow-ups, this update is worth your attention. Partner Pay brings PAN, GST, and bank verification into