Blogs

Digital advertising has become central to how brands reach, engage, and convert online audiences. According to research, global ad expenditure on digital advertising will reach almost $950 million by 2026, thereby accounting for about 70% of the entire advertising expenditure.  With search, social, video, programmatic, retail, and partner channels offering

There is a common misconception that affiliate marketing is all about sharing a link and earning a commission, and that’s it. The job is done. In reality, every successful affiliate program relies on a set of processes and tools that make outcomes and the affiliate journey more effective. The global affiliate marketing industry

Even though SaaS affiliate programs may deliver scalable income, affiliate marketing management is not just about tracking clicks and conversions.  It is expected that in 2026, 69% of leading B2B SaaS executives will plan to increase the amount they invest in partnerships; thus, proper affiliate management becomes more important than

If you have actively run a performance marketing program in the last two years, you might be able to relate to the following –  One might start thinking of it as bad luck, but if we consider it more rationally, then it is the result of the direct data system

Influencer marketing performance should be measured against the campaign’s objective, not a universal set of metrics. For awareness campaigns, prioritize reach, impressions, CPM, video completion rate and brand lift. For consideration campaigns, track engagement rate, saves, shares, click-through rate and website sessions. For conversion campaigns, focus on conversion rate, CPA

Two entities working together means more outcomes and shared benefits for both parties. This is because working individually these days might mean more of everything. This includes more ad spend, more headcount, and more channels to manage in-house. Additionally, customer acquisition costs will always be on the rise (60% over the

A B2B partnership is a commercial relationship between two businesses that work together toward shared goals such as acquiring customers, entering new markets, expanding distribution, increasing product value or generating revenue. Depending on the model, partners may refer leads, resell products, co-market, integrate technologies, distribute services or jointly sell to

When two organizations market their products, services or other collaterals under a common, double-branding regime, the activity in-progress is known as co-marketing. This activity need not be focused on selling per se, and may serve any of the stages within the customer acquisition funnel. On the whole, the collaboration serves