The Global Performance Marketing Paradox: Navigating Autonomy, Trust, and Convergence in the 2026 AdTech Ecosystem
Performance marketing was supposed to get simpler. Instead, 2026 finds the industry in the middle of a genuine contradiction: the more autonomous ad platforms become, the less control marketers feel they actually have. The more data flows through the system, the harder it becomes to trust what it tells you. And, the more channels converge […]
View-Through Attribution in Trackier: How to Set It Up and Where to Find the Data
Your click-based reports are telling one story. Your actual campaign influence is telling another. A user sees your display ad on Tuesday. They do not click it. On Thursday, they come back directly, convert, and that conversion gets credited to direct traffic or whatever the last click was. The impression that drove the decision gets […]
How to Set Up S2S Click Tracking with Branch on Trackier
Your Branch dashboard is showing 10,000 clicks. Trackier is showing 6,000. That gap is not a sync delay. In most cases, it means clicks are being fired before a real user interaction ever takes place, which is one of the more common forms of click fraud on mobile campaigns. Trackier’s S2S click tracking feature is […]
How to Use Postback Settings in Trackier to Control Publisher Notifications
When you run a campaign with multiple conversion events, not every event needs to trigger a publisher notification. Postback settings in Trackier give you control over exactly which goals fire postbacks to which publishers, so your attribution stays clean and your payouts go where they should. This guide walks you through what postback settings are, […]
How to Set Up Fallback Traffic in Trackier and Make Every Click Count
Not every click that lands on your campaign is going to convert. Some will miss your targeting parameters. Some will arrive after your CAP has been reached. Without a fallback setup, that traffic simply disappears, untracked, unmonetised, and invisible in your reports. Trackier’s fallback traffic feature gives you a way to redirect that traffic intelligently […]
Pre-Landing Pages on Trackier: Send Only the Right Traffic to Your Offers
You launch a campaign. The publisher sends traffic. Clicks come in, but conversions stay low. Not because the offer is bad. Not because the publisher is underperforming. But because the traffic reaching your landing page was never the right fit to begin with. This is a problem that pre-landing pages are built to solve. What […]
Publisher & Advertiser Postback Setup: A Complete Guide
You have campaigns live. You have publishers sending traffic. But conversions are not showing up, or they are showing up for the wrong publisher, or not at all. Nine times out of ten, the problem is in the postback. Postback setup is one of those things that looks simple until something breaks. A wrong macro, […]
How Small Businesses Can Compete with Bigger Brands Using Affiliate and Performance Marketing
There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are not just surviving alongside large […]
Campaign Setup in Trackier: A Step-by-Step Guide
You have an offer from an advertiser. You have publishers ready to run traffic. What you need now is a campaign, the structure that connects all of it and makes sure every click, conversion, and payout is tracked correctly. In Trackier, campaign setup is not just about filling out a form. It is about making […]
How to Promote Your Business Locally Using Performance Marketing and Partner Channels
Whether you run a chain of fitness studios, a regional home services brand, or a multi-location retail outlet, the challenge is the same: national-level marketing strategies rarely work at the local level without significant customization. Customers in Mississauga don’t behave the same way as customers in Thunder Bay. What drives conversions in a downtown core […]