Direct Link Setup in Trackier: Skip the Redirect, Keep the Trust
A user clicks your tracking link, and for a full second, nothing happens. That click becomes redirect traffic, bounced from a tracking domain to a redirect server before it finally lands on the brand’s actual page. On a fast connection, that hop is invisible. On a shaky mobile network, it is often exactly where the […]
Getting Started with Trackier Network API
If you run a network on Trackier, the Network API is what lets you step outside the panel and connect Trackier directly to your own tools, CRMs, internal dashboards, reporting pipelines, or automation scripts. Instead of logging in manually to check a conversion, pull a report, or update a status, you can do it programmatically. […]
User Journey Mapping in Performance Marketing: How Clicks Turn Into Conversions
A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment they convert and beyond, mapped against their goals, emotions, and the channels that carried them there. For performance […]
Create High-Performing Campaigns in Minutes with the Campaign Wizard
Whether you’re onboarding a new advertiser, launching an affiliate offer, or scaling your performance marketing network, every campaign needs accurate tracking from day one. Trackier’s campaign wizard simplifies the entire process with a guided setup that helps you configure campaign details, payouts, tracking, targeting, and publisher settings in one streamlined workflow. This guide explains how […]
Protect Your Brand From Performance Marketing Fraud
Performance marketing fraud is any deceptive tactic used to generate fake clicks, leads, or conversions so a bad actor can collect commissions or ad spend they never actually earned. It shows up as bot traffic, cookie stuffing, fabricated leads, and manipulated attribution across affiliate, PPC, and app-install campaigns. The problem is not small or slowing […]
Google Ads Parallel Tracking & GCLID Capture in Trackier
A user clicks your Google Ad, lands on your website instantly, completes a purchase a few days later, but the conversion never gets attributed back to Google Ads. The campaign generated the sale, but the click identifier was lost somewhere along the journey, and Google Ads Parallel Tracking is usually the reason why. Google Ads […]
Setting CAP Limits for Campaigns in the Trackier Platform
Your advertiser approved a budget for 500 conversions this month. Conversion number 501 lands anyway. Then 502. By the time someone notices, you are absorbing the cost of traffic nobody agreed to pay for, and the advertiser conversation just got uncomfortable. CAP limits in Trackier exist so this never happens. A CAP lets you define […]
Revenue Share Campaign: Scale Affiliate Commissions
Not every customer generates the same value. Some make a small purchase, others subscribe to premium plans, and many return for repeat transactions. When commissions are tied to a fixed payout, this variation often leads to inaccurate partner rewards and reduced campaign profitability. That’s where revenue share campaigns come in. Instead of paying affiliates a […]
5 Influencer Marketing Trends for Measurable Growth
Influencer marketing trends are starting to look a lot more like performance marketing and that has been long overdue. For years, brands have treated creators like ‘hired’ or ‘rented reach’. You just pick a profile, approve a post, wait for likes, then explain the result in a weekly report. That is a story that many […]
The Global Performance Marketing Paradox: Navigating Autonomy, Trust, and Convergence in the 2026 AdTech Ecosystem
Performance marketing was supposed to get simpler. Instead, 2026 finds the industry in the middle of a genuine contradiction: the more autonomous ad platforms become, the less control marketers feel they actually have. The more data flows through the system, the harder it becomes to trust what it tells you. And, the more channels converge […]