Protect Your Brand From Performance Marketing Fraud
Performance marketing fraud is any deceptive tactic used to generate fake clicks, leads, or conversions so a bad actor can collect commissions or ad spend they never actually earned. It shows up as bot traffic, cookie stuffing, fabricated leads, and manipulated attribution across affiliate, PPC, and app-install campaigns. The problem is not small or slowing […]
Google Ads Parallel Tracking & GCLID Capture in Trackier
A user clicks your Google Ad, lands on your website instantly, completes a purchase a few days later, but the conversion never gets attributed back to Google Ads. The campaign generated the sale, but the click identifier was lost somewhere along the journey, and Google Ads Parallel Tracking is usually the reason why. Google Ads […]
Setting CAP Limits for Campaigns in the Trackier Platform
Your advertiser approved a budget for 500 conversions this month. Conversion number 501 lands anyway. Then 502. By the time someone notices, you are absorbing the cost of traffic nobody agreed to pay for, and the advertiser conversation just got uncomfortable. CAP limits in Trackier exist so this never happens. A CAP lets you define […]
Revenue Share Campaign: Scale Affiliate Commissions
Not every customer generates the same value. Some make a small purchase, others subscribe to premium plans, and many return for repeat transactions. When commissions are tied to a fixed payout, this variation often leads to inaccurate partner rewards and reduced campaign profitability. That’s where revenue share campaigns come in. Instead of paying affiliates a […]
5 Influencer Marketing Trends for Measurable Growth
Influencer marketing trends are starting to look a lot more like performance marketing and that has been long overdue. For years, brands have treated creators like ‘hired’ or ‘rented reach’. You just pick a profile, approve a post, wait for likes, then explain the result in a weekly report. That is a story that many […]
The Global Performance Marketing Paradox: Navigating Autonomy, Trust, and Convergence in the 2026 AdTech Ecosystem
Performance marketing was supposed to get simpler. Instead, 2026 finds the industry in the middle of a genuine contradiction: the more autonomous ad platforms become, the less control marketers feel they actually have. The more data flows through the system, the harder it becomes to trust what it tells you. And, the more channels converge […]
View-Through Attribution in Trackier: How to Set It Up and Where to Find the Data
Your click-based reports are telling one story. Your actual campaign influence is telling another. A user sees your display ad on Tuesday. They do not click it. On Thursday, they come back directly, convert, and that conversion gets credited to direct traffic or whatever the last click was. The impression that drove the decision gets […]
How to Set Up S2S Click Tracking with Branch on Trackier
Your Branch dashboard is showing 10,000 clicks. Trackier is showing 6,000. That gap is not a sync delay. In most cases, it means clicks are being fired before a real user interaction ever takes place, which is one of the more common forms of click fraud on mobile campaigns. Trackier’s S2S click tracking feature is […]
The Affiliate Marketing Industry Is Growing Up. Are You Ready?
The affiliate marketing industry used to be easier to explain. Give partners a link. Pay when something converts. Check the report at month end. Today, serious brands are running a much tighter play now. The affiliate marketing industry is closer to revenue planning, CAC control, and partner-led growth. For brands, SaaS teams, agencies, and networks, […]
How to Use Postback Settings in Trackier to Control Publisher Notifications
When you run a campaign with multiple conversion events, not every event needs to trigger a publisher notification. Postback settings in Trackier give you control over exactly which goals fire postbacks to which publishers, so your attribution stays clean and your payouts go where they should. This guide walks you through what postback settings are, […]