How to Promote Your Business Locally Using Performance Marketing and Partner Channels
Whether you run a chain of fitness studios, a regional home services brand, or a multi-location retail outlet, the challenge is the same: national-level marketing strategies rarely work at the local level without significant customization. Customers in Mississauga don’t behave the same way as customers in Thunder Bay. What drives conversions in a downtown core […]
S2S Click Tracking with AppsFlyer: Hide Your Links, Fix Your Discrepancies
You run a campaign through AppsFlyer. Your publisher fires clicks, conversions come in, and on the surface, everything looks fine. Then you check AppsFlyer’s click report and compare it with what Trackier recorded. The numbers don’t match. AppsFlyer shows significantly more clicks than Trackier. That gap isn’t a reporting glitch. It’s often a sign of […]
Track and Optimize Ads Faster Using Google Ads Link: A Comprehensive Guide
Precision and speed are no longer just advantages, they are requirements. As privacy regulations tighten and browser-based tracking becomes less reliable, performance marketers need robust solutions to ensure their data remains accurate and their campaigns stay profitable. Trackier’s integration with Google Ads via the specialized Google Ads Link and Conversion API (CAPI) is designed to solve […]
White Labeling
What Is White Labeling? White labeling refers to the process of rebranding a product or service developed by one company so that it appears as if another company created it. In marketing, SaaS, and affiliate ecosystems, white labeling allows businesses to offer ready-made technology under their own brand identity without building it from scratch. Instead […]
UTM Parameters: How to Track Campaign Performance Across Channels Accurately?
In the fast-paced and increasingly fragmented world of digital marketing, data is the compass that guides every successful campaign. However, data is only as good as its source. For performance marketers, affiliate managers, and brand owners, the challenge isn’t just getting traffic, it’s knowing exactly where that traffic came from, how it behaved, and whether […]
CPI Advertising
Cost Per Install Advertising is a widely used pricing model in mobile marketing where advertisers pay only when a user installs their app. Unlike traditional advertising models that focus on impressions or clicks, CPI shifts the focus directly to a measurable and meaningful outcome, app installs. As mobile usage continues to dominate digital consumption, CPI […]
Campaign Optimization
What is Campaign Optimization? Campaign optimization refers to the continuous process of improving marketing campaigns to achieve better performance, higher efficiency, and stronger return on investment. It involves analyzing data, identifying what’s working (and what’s not), and making informed adjustments across various campaign elements such as targeting, creatives, bidding strategies, channels, and user journeys. In […]
Subaffiliate
What is a Subaffiliate? A subaffiliate is a partner recruited by an existing affiliate, often called the “parent affiliate” or “primary affiliate”, to promote an advertiser’s products or services. Instead of working directly with the advertiser or affiliate network, subaffiliates operate under the umbrella of the primary affiliate, who manages the relationship, tracking, and payouts. […]
Ultimate Guide to SaaS Affiliate Marketing
Understanding SaaS Affiliate Marketing SaaS affiliate marketing has evolved into one of the most powerful and scalable growth channels for modern software companies. Unlike traditional affiliate models that rely on one-time transactions, SaaS affiliate programs are built on recurring revenue, long-term customer relationships, and performance-driven partnerships. In 2026, as subscription-based software dominates the global technology […]
Privacy-Centric Attribution: Navigating the Cookieless Custom AdTech Renaissance
Flawless security is what they all claim, but is it really what it is being portrayed as in today’s world? This transformation has sparked a new wave of innovation, one where privacy-first attribution frameworks are redefining how marketers measure performance. Data breaches have become an unfortunate constant in today’s digital landscape. At the same time, […]