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Landing Page in Performance Marketing Campaign
Written by Reshu Manglik

When setting up your performance marketing campaign in an attribution tracking solution like Trackier, you’re often asked to add the link to your landing page. But what exactly is a landing page? How is it different from a regular web […]

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Web Attribution
Written by Nandini Pathak

What is Web Attribution? The process of identifying and tracking the source of the traffic on your website along with user actions that lead to conversions, is called website attribution or user attribution. It allows you to optimize your marketing […]

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