performance marketing

Affiliate Landing Pages: A Glossary for Performance Marketers

Written by Nandini Pathak November 24, 2023

When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically […]

Web Attribution

Written by Nandini Pathak July 11, 2022

What is Web Attribution? The process of identifying and tracking the source of the traffic on your website along with user actions that lead to conversions, is called website attribution or user attribution. It allows you to optimize your marketing […]

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Affiliate Landing Pages: A Glossary for Performance Marketers

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Web Attribution