Trackier x iTAP Media: Boosting User Acquisition and Brand Visibility for the OTT Platform

iTAP, a new age OTT entertainment platform based out of India, was looking for a SaaS partner to track and optimize the mobile marketing campaigns for their newly-launched app. Upon recommendations of several peers in the industry, the company onboarded Trackier in 2022 with the goal to improve user acquisition on their mobile app and increase brand visibility. 

Being in the Over-The-Top media services industry, iTAP’s major concern was ad frauds since its mobile marketing strategy involved working with multiple partners and networks and targeting different geographies and demographics. Hence, a robust fraud tracking system was a requisite for iTAP media. Trackier’s in-built Anti-Fraud tool helped them nip the fraud traffic in the bud and protect their valuable marketing budget. 

Within a span of 18 months, iTAP Media not only witnessed a spike in their app installs but also saw a reduction in fraud conversions. 

Proof in Performance: Trackier MMP Delivers Beyond Promises

• 95% Fraud Installs Tracked & Blocked 
• 266% Increase in App Installs
• 400,000 App Installs Since Onboarding