Direct Channel

Direct Channel 2026: Examples, Advantages, and Disadvantages

For brands to build relationships with customers and generate sales, they need efficient ways of reaching clients. Direct channels give businesses the opportunity to sell their products and services directly to customers without going through an intermediary.  According to the State of the Connected Customer report, 73% of customers expect organizations to know their specific requirements and expectations.  With the help of Trackier, brands can monitor campaign performance, measure conversion results, and find out which marketing efforts are effective.  Knowing

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Blogs

UTM Parameters

UTM Parameters: How to Track Campaign Performance Across Channels Accurately?

In the fast-paced and increasingly fragmented world of digital marketing, data is the compass that guides every successful campaign. However, data is only as good as its source. For performance marketers, affiliate managers, and brand owners, the challenge isn’t just getting traffic, it’s knowing exactly where that traffic came from,

Affiliate Marketing vs Dropshipping

Affiliate Marketing vs Dropshipping: 8 Differences That Matter Most

Affiliate marketing vs dropshipping, where one model asks you to build trust, drive traffic, and earn on conversions without touching the product. The other asks you to run a store, manage buyers, and handle returns when things go wrong. In this article, we’ll break down affiliate marketing vs dropshipping for

Increase E-commerce Sales

How to Increase E-commerce Sales? A Performance Marketing Playbook for 2026

The e-commerce industry is bigger than you can imagine in 2026, and naturally, it’s become more competitive than ever. As per the report, globally online sales are expected to reach $6.88 trillion, and more than 2.7 billion people buy stuff online worldwide. In this competitive market, scaling revenue is challenging