The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter how hard one tries to have successful advertising campaigns, poor tracking is cash-consuming. Companies will spend upwards of tens of thousands of dollars advertising but never experience the profit they

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Blogs

Location-Based

Beyond The Cookies: Finding Flavor in Location-Based Advertising

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing more on contextual targeting, location-based advertising, first party data, and

Influencer Programs

Enhancing Social Media Influencer Programs With Dynamic Commissions

In the ever-evolving landscape of digital marketing, social media influencers have emerged as powerful drivers of revenue, especially through affiliate marketing. Platforms like TikTok and Instagram have become lucrative spaces for influencers to not only showcase products but also generate substantial six to seven-figure incomes by leveraging affiliate marketing links.

SaaS Customer Success

Unlocking Exceptional Performance Marketing Success with Trackier CSM

Ever faced the frustration of delayed responses or lackluster support from your tech provider in the dynamic landscape of performance marketing? At Trackier , we empathize with these common challenges and are committed to revolutionizing your experience with our customer-centric approach. In this comprehensive guide, we’ll explore how Trackier  stands

Redefining User Engagement: Comprehensive Guide to Dynamic Ads

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their definition, types, and the myriad benefits they offer across various

OTT Marketing – A Comprehensive Guide to Successful OTT Ads

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but has also paved the way for a new era in

Co-Marketing

Unlocking Growth Through Co-Marketing: A Comprehensive Guide

As a marketer or a sales person, you always look out for ways to enhance your brand’s visibility or maximize your sale. Some may try referral programs while others may focus on the paid promotions. But with the ever-evolving landscape of consumer behavior in this net oriented world, Co-marketing is