Blogs

The Return on Investment of your eCommerce business is the spirit of the digital platform. It is the level of net profit calculated over the investments done in web development for your business. Enhancing the ROI has been a major concern for all eCommerce platforms. Working on the ROI of

Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make sound marketing decisions. One such popular system that you can

With CFD and FX merchant associate projects, the profit potential is enormous! However, you can’t get into this most lucrative specialty or experiences in the affiliate market blindly. But that won’t be a problem anymore!! In this article, our professionals will walk you through the entire process of choosing a

One of the most important problems that arises when you start an in-house affiliate program is the inability to onboard effective partners, or to keep them around through nurturing the affiliate relationship. That’s where many may be tempted to consider starting their own affiliate networks. Financially, it makes complete sense.

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with your affiliates and how you can improve your productivity by