Influencer tracking platforms

Influencer Tracking Platforms: How to Monitor Creators, Detect Fraud and Measure ROI

Influencer tracking platforms help brands measure creator-driven traffic, conversions and revenue, identify suspicious activity and understand which partnerships contribute to campaign goals. The right platform connects creator activity with business outcomes instead of relying on follower counts, likes and views alone. The need for better measurement is growing due to a simple reason: creator spends are through the roof. For instance, US creator advertising spend was projected to reach $37 billion in 2025, a 26% increase from the previous year

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Blogs

SKAdNetwork 4.0

SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?

Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS

AFFILIATE MARKETING PROGRAMS

Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from

Affiliate Network Software

Are You Using The Perfect Affiliate Marketing Software?

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and more. And when it comes to scaling with affiliate marketing

influencers in your niche

Smart Ways To Find Influencers In Your Niche

One of the known alternative strategies of unofficial brand promotion is influencer marketing.  However, finding influencers in your niche is a difficult task.  According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based

Affiliate Fraud

Block Affiliate Fraud Using Trackier’s Anti-Fraud Tool

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the program.  In Affiliate marketing, distributors and site proprietors can embed

Affiliate Onboarding Made Easier

Affiliate Onboarding Made Easier: 5 Key Features to Understand

Affiliate onboarding is the first and most important step in building a strong, successful affiliate program. Today, affiliate marketing is a rapidly growing channel; the global industry is valued at around $22.5 billion in 2026, and more than 80 % of brands use affiliate programs as a key part of

Mobile game advertising

Everything You Need To Know About In-Game Mobile Advertising

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today.  There

Partnership Programs

Essential Components Of Successful Partnership Program

Making the choice to concentrate on beginning a partnership program can be overwhelming, sending even the most gamble unwilling business people into nervous perspiration. Organizations across all ventures, however, are tracking down the advantages of vital associations far offset the expense. Joining forces with an enormous association can loan your