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How to Automate Affiliate Payouts Without Creating More Work for Your Finance Team

Running an affiliate programme can be one of the easiest ways to grow revenue without taking on the full cost of traditional advertising.  But there is a less visible side to that growth: someone has to pay all those partners. At the beginning, affiliate payouts rarely feel like a problem. You may have a few publishers, a manageable number of transactions, and a finance team that can handle payment approvals without much trouble. Then the programme grows. You have more

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Blogs

Affiliate Onboarding Made Easier

Affiliate Onboarding Made Easier: 5 Key Features to Understand

Affiliate onboarding is the first and most important step in building a strong, successful affiliate program. Today, affiliate marketing is a rapidly growing channel; the global industry is valued at around $22.5 billion in 2026, and more than 80 % of brands use affiliate programs as a key part of

Mobile game advertising

Everything You Need To Know About In-Game Mobile Advertising

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today.  There

Partnership Programs

Essential Components Of Successful Partnership Program

Making the choice to concentrate on beginning a partnership program can be overwhelming, sending even the most gamble unwilling business people into nervous perspiration. Organizations across all ventures, however, are tracking down the advantages of vital associations far offset the expense. Joining forces with an enormous association can loan your

Partnership Program

How To Make A Good Partnership Program The Best?

A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business.  Before getting into such an alliance with another entity, the partnership should

In - App Advertising

A Guide on In-App Advertising for Publishers

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As of 2021, global spending on mobile advertising has crossed over

OTT Advertising

OTT Advertising: Best Practices To Follow in OTT Advertising

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness

Advertiser onboarding process

Best Five Ways To Onboard New Advertisers

Onboarding advertisers have forever been the principal step in laying out a drawn-out relationship with new sponsors. You’re chipping away at acquiring their trust, business, and even possibly restrictiveness eventually down the road. So put in your absolute best effort to onboard advertisers: show what you’re able to do, limit