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Server-Side Tracking: Benefits, Setup Process, and Why It Matters for Performance Marketing

If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different.  This leads to an increase in ad spend, with the data not justifying that spend. This makes the data less reliable every quarter.  What causes these hindrances are  – The old way of tracking users,

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Crypto Exchange Apps

Crypto Exchange Apps: How to Market Your Crypto Exchange App

Cryptocurrency is no longer a niche technology; it’s becoming a part of everyday financial life. In 2025, there were an estimated 800 million to 900 million crypto holders worldwide, with global adoption steadily rising as more people use digital assets for trading, payments, and savings. Mobile access dominates this growth,

PARTNERSHIP PROGRAM DEVELOPMEN

A Technology-Driven Support Model Focusing On Partnership Program Development

Client success is our top priority here at Trackier, so we pay close attention to the partnership tactics and strategies that drive growth for our guests and across the channel as a whole. We also see what’s needed for agencies, in-house partnership brigades, and platform or network merchandisers to contribute

BOOST YOUR BUSINESS ROI

Top 7 Tips To Boost ROI Of eCommerce Businesses

The Return on Investment of your eCommerce business is the spirit of the digital platform. It is the level of net profit calculated over the investments done in web development for your business. Enhancing the ROI has been a major concern for all eCommerce platforms. Working on the ROI of

What You Should Be Looking For In Mobile Measurement Partner?

Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based

Shopify Integration

Shopify Integration: Attribute better with Shopify and Trackier

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make sound marketing decisions. One such popular system that you can

AFFILIATE MARKETING BROKER

Pick The Best Affiliate Marketing Brokers For Online Success

With CFD and FX merchant associate projects, the profit potential is enormous! However, you can’t get into this most lucrative specialty or experiences in the affiliate market blindly. But that won’t be a problem anymore!! In this article, our professionals will walk you through the entire process of choosing a

How to Start Your Affiliate Network?

How to Start Your Affiliate Network? 5 Key Considerations to Keep in Mind

One of the most important problems that arises when you start an in-house affiliate program is the inability to onboard effective partners, or to keep them around through nurturing the affiliate relationship. That’s where many may be tempted to consider starting their own affiliate networks. Financially, it makes complete sense.

What are Data Clean Rooms and why do you need them?

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies