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SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy

Written by Reshu Manglik

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines […]


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The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers

Written by Mridula Bhatt

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands […]

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Cracking the Z Code: How to Win Over Zoomers With Affiliate Marketing for Gen Z

Written by Reshu Manglik

Do you know? Gen Z accounts for 32% of the population in the world – that makes up around 2.5 billion! Why are we telling you this? The answer is – this is not just a number. This is 2.5 […]

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The Imperative of Competitive Analysis

Written by Mridula Bhatt

Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers […]

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CTV Incrementality: The Smarter Way to Mobile Growth

Written by Mridula Bhatt

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]

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Tailored Triumphs: Custom Product Pages for App Store Success

Written by Mridula Bhatt

In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for […]

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Adjusting to New Realities in Adland: Third Party Cookies Deprecation to Artificial Intelligence

Written by Reshu Manglik

2024 is all about moving on – from third party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, […]

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Beyond The Cookies: Finding Flavor in Location-Based Advertising

Written by Reshu Manglik

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing […]

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Enhancing Social Media Influencer Programs With Dynamic Commissions

Written by Nikhil Kumar

In the ever-evolving landscape of digital marketing, social media influencers have emerged as powerful drivers of revenue, especially through affiliate marketing. Platforms like TikTok and Instagram have become lucrative spaces for influencers to not only showcase products but also generate […]

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Unlocking Exceptional Performance Marketing Success with Trackier CSM

Written by Nikhil Kumar

Ever faced the frustration of delayed responses or lackluster support from your tech provider in the dynamic landscape of performance marketing? At Trackier , we empathize with these common challenges and are committed to revolutionizing your experience with our customer-centric […]

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