B2B Performance Marketing

The 5 Secrets to B2B Performance Marketing Success in 2025

The B2B marketing world is not what it used to be. If you’re a marketer at a startup, enterprise-level brand, agency, or SaaS company, you’re constantly trying to cut through the noise and drive results. That’s where B2B performance marketing comes in, an approach to performance marketing that focuses on curated, data-driven strategies where everything ties back to measurable results. Whether you’re looking to generate leads, accelerate pipeline, or lower CAC, performance marketing turns marketing into a revenue driver instead

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Blogs

The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter

data driven attribution

Data-driven attribution

Data-driven attribution (DDA) is an advanced way of observing how different touchpoints contribute to a conversion or intended customer action. Unlike traditional models, which attribute credit for conversions based on rules defined beforehand (e.g., first-click or last-click attribution), DDA uses real-time data and machine learning models to distribute credit among

Micro-Influencers

Micro-Influencers: How Brands Can Leverage Them for Maximum ROI?

Micro-influencers are becoming key players in influencer marketing with their 10K to 100K followers. Unlike celebrity influencers, they build niche communities, offer authentic engagement, and often outperform bigger names when it comes to ROI.  In fact, micro-influencers generate up to 60% more engagement than macro-influencers. As more brands shift toward

The Role of Marketing Relationship in Partner, Affiliate, and Performance Marketing

In the digital era, companies require more than transactional marketing tactics to win the hearts of customers and partners over the long term. Relationship marketing strategy focuses on customer retention and relationship building, instead of focusing on repeated sums of money as is the case with transactional marketing. Nowhere is

Product Led Marketing – A Transformative Approach for Performance Marketers

In today’s fast-changing digital market, businesses are always looking for new ways to attract, engage, and retain customers. Traditional marketing strategies often focus on external promotions and persuasive sales tactics, but a more effective and sustainable approach has emerged—product led marketing. This strategy shifts the focus to the product itself,

Affiliate Marketing KPIs to Track in 2025: 19 Metrics That Matter

​Affiliate marketing is still an effective strategy for businesses that want to expand their reach and boost sales. If we talk about affiliate marketing stats, the global affiliate marketing industry is projected to reach $27.78 billion by 2027 with an annual CAGR of 15.4%.  To effectively leverage this potential, tracking

How Automated Marketing Campaigns Drive Better Performance

Every marketing campaign is crafted with the intention of standing out from the competition. But is it possible to triumph the market in 2025 manually?   The answer is a big ‘NO.”   The market is now more about being strategic, logical, and targeted, rather than burning campaign money in a conventional