Blogs

If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different.  This leads to an increase

A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment they convert and beyond, mapped against their goals, emotions, and the channels that

Relational marketing (also often known as ‘relationship marketing’) is a long-term strategy within marketing, which focuses on building trust, loyalty and value exchange between a business and its customers over a long period of time. You can view it as distinct from transactional marketing, wherein the emphasis is on ensuring

The global affiliate marketing industry is valued at roughly $18.5 billion, with broader estimates reaching $27.8 billion. Nevertheless, a significant number of brands still depend on intuition, backward-looking network reports, and spreadsheets that have not been updated since the last fiscal quarter. As per the report, 42% of marketers face

Most partnerships begin with two people who want to build a business together. But who owns each task? Which results qualify for payment? Who can use the customer data? How long may a logo or campaign asset stay live? What happens when one side wants to leave? A partnership agreement

Partner marketing brings businesses and external partners together. These partners can include affiliates, creators, agencies, publishers, resellers, referral partners, technology providers, and strategic alliances. Each partnership model works differently. Some partners introduce new audiences, some generate trackable sales or leads, and others support distribution, product adoption, market entry, or customer

Media mix modeling (MMM) is a statistical measurement method that uses aggregated historical data to estimate how marketing channels and external factors contribute to sales, revenue, conversions, or other business outcomes. Marketers use MMM primarily to measure channel ROI, understand diminishing returns, forecast performance and allocate marketing budgets. The effects

The publisher in affiliate marketing is the connecting point between the brands and the potential customers by delivering content, influence, and trusted recommendations. Affiliate Marketing is becoming immensely popular and will evolve into a $20 billion-plus industry by the year 2026. Publishers help in generating measurable results for the brands