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While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, online retailers, and e-commerce enterprises. Performance marketing is proving

  About Logan media Logan Media is a major Latin American mobile marketing company who was on the brim of aggressively scaling. In the pursuit of the same, they were looking for an appropriate platform that can boost and automate their operations so that they can focus on expanding. They

1. Track and Analyse Channels While working with multiple ad networks, campaign managers analyze which traffic sources are bringing positive ROI. By implementing pixels or attribution SDK by appsflyer.com tune.com or appattribution.io, much of the reporting can be automated for more app optimisation. By passing back important user behaviour information

Conversion tracking starts when you start creating a conversion action in your Trackier Account. A conversion action is a specific customer activity that is valuable to your business. There are three ways to set up conversion tracking. Web beacons (or tracking pixels) are a common method. Tracking pixel 1 x 1-pixel transparent graphic image

We are glad that we introduced Postback Logs and Pixel logs in our Last Newsletter and this results in the raised number of issues related to the Postback Logs and Pixel Logs. We are happy that this feature seems to be problem-solving for the Networks.  In this Article, I will discuss some

Trackier is a comprehensive performance tracking platform that comes with exclusively built in-house features like the advanced fraud detection system. The platform process more than 70 billion events a month. The platform boasts of its functional flexibility and robustness. Over the duration of the product’s maturity, we have tediously invested time and

App marketing has been consistently synonymous with application installs. The number of downloads achieved to demonstrate the success of the application. However, according to a general trend the majority users tend to uninstall the application after getting it from the app store. In the long run, a niche set of

If you are wondering what CPC advertising is, it is the acronym for Cost Per Click but is better known as Pay Per Click or PPC. What this does is to help Landing Page have traffic because for a Landing Page, the traffic is the number of visitors who would visit the Landing