The publisher in affiliate marketing is the connecting point between the brands and the potential customers by delivering content, influence, and trusted recommendations. Affiliate Marketing is becoming immensely popular and will evolve into a $20 billion-plus industry by the year 2026. Publishers help in generating measurable results for the brands through clicks, leads, and sales rather than impressions. However, as programs continue to grow, it becomes much more difficult to manage so many publishers, check their performance, attribute conversions, and