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Server-Side Tracking: Benefits, Setup Process, and Why It Matters for Performance Marketing

If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different.  This leads to an increase in ad spend, with the data not justifying that spend. This makes the data less reliable every quarter.  What causes these hindrances are  – The old way of tracking users,

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HOW TO USE GOOGLE TAG MANAGER TO ADD TRACKING PIXELS

How to use Google Tag Manager to add tracking pixels?

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to

Rising to the Challenges Facing Affiliate Marketing in APAC

Rising to the Challenges Facing Affiliate Marketing in APAC

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realizing that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms to gain traction and push sales. They are also investing

How To Eliminate Attribution Risk and Drive ROI

How To Eliminate Attribution Risk and Drive ROI

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in marketers to be under constant pressure to optimize partnerships and

How the Brazilian LGPD Affects Your Affiliate Program

How the Brazilian LGPD Affects Your Affiliate Program

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of the visitors situated in Brazil. It will apply to businesses

Get Ready for iOS 14 and SKAdNetwork

Get Ready for iOS 14 and SKAdNetwork

We appreciate Apple’s decision for iOS 14 to make it more secure and add more user privacy. With the new upcoming iOS 14 updates, here are the things that one should know about the update. The New App Inatsll validation will directly include the below group of people:1. The ad

Publisher Manage_ UI

Publisher Manage: UI/ UX update

Another Beautiful day with a new update in Trackier 2.0, Now we added an amazing updates on Publisher manage page to make is very accessible, a standard format, and smooth usage. Let’s find out what new we got! Standard Action Button In Publisher Manage you can take any Action it

Advertiser Manage_ UI

Advertiser Manage: UI/ UX update

  It’s getting more easy and efficient to Manage Advertisers since the Trackier 2.0 is launched. This new update constitutes all the benefits of easy optimization. Let’s see through this article about what makes it more interesting. And Action…! Managing the advertiser through this action task is better for optimization