Marketing Analytics: Uniting Affiliates & Loyalty (Beyond Rewards)

In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer relationship and value. As a result, marketers usually do not have a cohesive perspective of the client journey, which causes them to overlook the relationship between initial acquisition efforts and

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5 Ad Networks For Small Publishers To Join

5 Ad Networks For Small Publishers To Join

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). But before that we typically recommend you to improve your

5 Benefits of Working on Cost per Acquisition

Top 5 Benefits of Working on Cost per Acquisition

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being a searcher is looking for results and found an interesting

How to get 100_ reliable affiliate tracking_GDPR and Trackier

How to get 100% reliable affiliate tracking?

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they are working on. In industries like B2B applications, the need

Get a Deeper & More Insightful Look on the Report

Get a Deeper & More Insightful Look on the Report

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both of these terms have various meanings throughout the tech world

Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Pixel vs. Postback: Which Affiliate Tracking Method is Better

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used among marketers, and because of their features, sometimes, it’s hard

4 Advertisement Frauds Marketers Should Avoid

4 Advertisement Frauds Marketers Should Avoid

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but it’s important to know the different kinds of fraud marketers