SaaS Marketing Strategy

SaaS Marketing Strategy: A Complete B2B Growth Guide

Many SaaS companies struggle to grow even after they invest in advertising, content, and multiple channels. Traffic comes in, demos are booked, but conversions remain low. In some cases, churn outweighs new signups. This usually happens when marketing efforts are conducted without a clear SaaS marketing strategy. SaaS buyers take their time to decide. Before making a choice, they compare tools, read reviews, test products, and discuss with multiple stakeholders. Generic campaigns do not address these steps. Even strong products

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Blogs

Trackier wins 2019 Expert’s Choice Award and Top ranking from FinancesOnline!

 We are all extremely proud of what we have achieved at Trackier until 2019, and our latest honour gives us even more reason to celebrate. Trackier has won the prestigious 2019 Expert’s Choice Award, 2019 Great User Experience Award, 2019 Supreme Software Award from FinanceOnline, a very popular B2B software review platform.

how Trackier Performance Marketing Software Can Change Your Online Business

5 Ways how Trackier Performance Marketing Software Can Change Your Online Business

While traditional marketing practices such as advertising on TV, print, radio, and promotional banners on websites and social media are still very much in play, performance marketing is fast becoming a common online business marketing strategy for many businesses, including brick-and-mortar establishments, online retailers, and e-commerce enterprises. Performance marketing is proving

How Trackier solved scalibity problem for Oximobimedia

How Trackier solved scalibity problem for Oximobimedia

  The challenge For a network that yields high numbers and functions on a high-value scale, it’s imperative to choose a platform that can handle the volume. Oximobimedia has been facing the volume challenge with a lot of platforms that promised desirable pricing models but no reliability as far as

HOW TRACKIER HELPED LOGAN MEDIA TO SCALE UP

How Trackier helped Logan Media to Scale Up

  About Logan media Logan Media is a major Latin American mobile marketing company who was on the brim of aggressively scaling. In the pursuit of the same, they were looking for an appropriate platform that can boost and automate their operations so that they can focus on expanding. They

HOW TO OPTIMIZE CPI OFFERS FOR POSITIVE ROI

How to Optimize CPI Offers for Positive ROI

1. Track and Analyse Channels While working with multiple ad networks, campaign managers analyze which traffic sources are bringing positive ROI. By implementing pixels or attribution SDK by appsflyer.com tune.com or appattribution.io, much of the reporting can be automated for more app optimisation. By passing back important user behaviour information

Use of Postback, iFrame Pixel & Image Pixel

Use of Postback, iFrame Pixel & Image Pixel

Conversion tracking starts when you start creating a conversion action in your Trackier Account. A conversion action is a specific customer activity that is valuable to your business. There are three ways to set up conversion tracking. Web beacons (or tracking pixels) are a common method. Tracking pixel 1 x 1-pixel transparent graphic image

Publisher and Advertiser Linking

Publisher and Advertiser Linking

New Advertiser to publisher link sometimes you have lots of offers and it’s hard for your publisher to pick up the campaigns, sometimes they pick up the wrong campaign due to lots of the campaigns. Sometimes there might be the case where you want to limit the number of campaigns

ERRORS IN PIXEL AND DEBUG POSTBACK LOGS

Errors in Pixel and Debug Postback Logs

We are glad that we introduced Postback Logs and Pixel logs in our Last Newsletter and this results in the raised number of issues related to the Postback Logs and Pixel Logs. We are happy that this feature seems to be problem-solving for the Networks.  In this Article, I will discuss some