Blogs

Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of

In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark.   Audience profiling makes that easy and allows for defining individuals who really need your products or

Affiliate marketing is an important asset for every other organization nowadays. It has now come to emerge as one of the most viable ways of channeling traffic to develop leads and get conversions. However, with these market scenarios now more inclusive and detailed, an instant departure from traditional means of

Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility.   According to reports, the influencer marketing market size was estimated

Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand which can affect the performance of their campaigns.

GenZ or other individuals do not have the attention span today that was before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. Both are important for business growth. ​​ Research shows that

Brands use various performance marketing channels to achieve specific goals, such as lead generation, sales, or app downloads. They use many different channels including partner marketing, search engine marketing (SEM), social media marketing, email marketing, and interactive marketing. According to Statista, global advertising spending is expected to reach $917 billion

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business Review, customers who have been referred generate 16% more profit