Blogs

Brands use various performance marketing channels to achieve specific goals, such as lead generation, sales, or app downloads. They use many different channels including partner marketing, search engine marketing (SEM), social media marketing, email marketing, and interactive marketing. According to Statista, global advertising spending is expected to reach $917 billion

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business Review, customers who have been referred generate 16% more profit

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate

Affiliate marketing, in today’s world, has become a powerful tool for businesses to expand their reach and acquire new customers. By partnering up with the right people, individuals and businesses can leverage different types of audiences to promote their products or services and drive sales. However, to be able to

Attribution is critical to measuring the ROI of the social media influencer marketing campaign, but it can be challenging. Brands can promote their star products, improve overall sales as well as drive brand awareness with the help of multi-channel social media influencers marketing. However, the biggest challenge that brands face

The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy.  So let’s get partnering! In this article, we won’t bore you with “technical” jargon.  Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. Coupons influence buyers’ behaviors remarkably and

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns increasing by the day, the future of cookie based tracking