Ideal Customer Profile: Build Better Marketing Strategy
One common mistake businesses often make is that they market to everyone, which is not the right approach. This is because not every customer is relevant to you, and may be a misfit for your product. Marketing to these customers can be draining, financially and, at a point, mentally as well. This is where the […]
Coupon Code Tracking: Accurate Attribution for Every Conversion
You share a coupon code with an affiliate. They put it in their newsletter, YouTube description, and Instagram bio. Users select a coupon code and redeem it at checkout. Just as the code is utilized, the affiliate receives their commission. The problem, however, arises when you don’t know which affiliate actually drove those conversions This […]
Publisher: Understanding Its Role in Affiliate Marketing
In affiliate marketing, a publisher’s job is not just to put information out there; it is to make the right audience act on it. A publisher is expected to not just make the public aware of a service or product, but to actually make the right audience take action and convert into customers. This glossary […]
April 2024 Zid Integration with Trackier: Seamless E-Commerce Tracking
E-commerce brands that run affiliate and performance campaigns expect their data to be easily fed into their tracking platform without manual work. That is exactly the purpose that the Zid integration feature by Trackier aims to fulfil. Zid is one of the most prominent e-commerce platforms in Saudi Arabia. It powers thousands of online stores […]