First Party Data in Performance Marketing: Why It Matters and How Brands Can Use It
If you have actively run a performance marketing program in the last two years, you might be able to relate to the following – One might start thinking of it as bad luck, but if we consider it more rationally, then it is the result of the direct data system that performance marketers have been […]
Strategic Partnership: How Businesses Grow Better Together
Two entities working together means more outcomes and shared benefits for both parties. This is because working individually these days might mean more of everything. This includes more ad spend, more headcount, and more channels to manage in-house. Additionally, customer acquisition costs will always be on the rise (60% over the past five years), organic reach […]
Influencer Tracking Platform: The Key to Smarter Creator Campaigns
Influencer marketing has become a separate niche in itself. Just as performance marketing activities need to be tracked with a dedicated platform, there is also a need for an influencer tracking platform to analyse influencer marketing performance. 69% of customers trust influencers’ recommendations over what the brand directly tries to sell. In fact, 86% of […]
Server-Side Tracking: Benefits, Setup Process, and Why It Matters for Performance Marketing
If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different. This leads to an increase in ad spend, with the […]
August 2026 Product Updates: Goal Level Conversion Status Control
Not all conversions are expected to be scrutinized and analysed at the same level. An action as simple as a sign-up or registration does not hold the same risk as a high-value goal like a first deposit. Due to this difference, both cannot be validated in the same way. It is necessary to close this […]
Trackier Macros: The Complete List of Dynamic Tracking Parameters
A click may seem like a simple process, but what goes on behind the scenes is more critical. This process revolves around capturing valuable information like click IDs, publisher IDs, campaign details, and device information. The capturing of this information should be instant and accurate. This cannot and must not be done manually. This is […]
Google Ads Tracking Domain Whitelisting
If what you share online is being rejected, it means that Google does not approve of it. This is especially the case with Google Ads. You set your campaign, generate a tracking link, and launch your Google Ads, but it gets rejected. The issue is not with the campaign, nor is it with the Trackier […]
Tracking Macros Explained: How Trackier Passes Click and Impression Data to Advertisers
While a campaign is being set, advertisers often ask for certain specific information that must be passed to them. This information can be – These values are not pre-existent and are generated actively as and when the conversions occur. So the question that arises here is, how does Trackier send this information to advertisers automatically? […]
Postback Integration with Impact on Trackier: A Complete Setup Guide
Many advertisers run their campaigns with the help of Impact, a partnership management software. Running a campaign is one thing, but it is of no use if you are unaware of the whats and hows of the campaign. Tracking and reflection on the data, are equally necessary, and that is where Trackier comes into the […]
Channel Partners: From Affiliates to Resellers
Every business, at one point or another, relies on external sources to promote its business or services. These sources could be individuals, organizations, or even other businesses. These collaborations are mostly done in exchange for something. Be it a commission, revenue share, or any other form of performance-based compensation. They are called channel partners. Instead […]