Google Ads Tracking Domain Whitelisting
If what you share online is being rejected, it means that Google does not approve of it. This is especially the case with Google Ads. You set your Trackier campaign, generate a tracking link, and launch your Google Ads, but it gets rejected. The issue is not with the campaign, nor is it with the […]
Tracking Macros Explained: How Trackier Passes Click and Impression Data to Advertisers
While a campaign is being set, advertisers often ask for certain specific information that must be passed to them. This information can be – These values are not pre-existent and are generated actively as and when the conversions occur. So the question that arises here is, how does Trackier send this information to advertisers automatically? […]
Postback Integration with Impact on Trackier: A Complete Setup Guide
Many advertisers run their campaigns with the help of Impact, a partnership management software. Running a campaign is one thing, but it is of no use if you are unaware of the whats and hows of the campaign. Tracking and reflection on the data, are equally necessary, and that is where Trackier comes into the […]
Channel Partners: From Affiliates to Resellers
Every business, at one point or another, relies on external sources to promote its business or services. These sources could be individuals, organizations, or even other businesses. These collaborations are mostly done in exchange for something. Be it a commission, revenue share, or any other form of performance-based compensation. They are called channel partners. Instead […]
Affiliate Revenue: Maximize Earnings & ROI Strategy
Affiliate revenue is the income that is generated through affiliate marketing activities. It is the earnings that are made via efforts made by affiliates to drive certain desired actions for businesses. This could be sales, app installs, lead submissions, subscriptions, or even clicks. Whether these actions were induced or not is tracked through a unique […]
Retargeting Tags on Trackier: Turn Lost Visitors Into Conversions
Isn’t it common for a potential customer to visit a product page, spend time on it, and not make a purchase? They drop off and continue scrolling on their phone. They might go to Instagram, browse a new site or maybe watch a video. There, they see an ad for the exact product they looked […]
Ideal Customer Profile: Build Better Marketing Strategy
One common mistake businesses often make is that they market to everyone, which is not the right approach. This is because not every customer is relevant to you, and may be a misfit for your product. Marketing to these customers can be draining, financially and, at a point, mentally as well. This is where the […]
Coupon Code Tracking: Accurate Attribution for Every Conversion
You share a coupon code with an affiliate. They put it in their newsletter, YouTube description, and Instagram bio. Users select a coupon code and redeem it at checkout. Just as the code is utilized, the affiliate receives their commission. The problem, however, arises when you don’t know which affiliate actually drove those conversions This […]
Publisher: Understanding Its Role in Affiliate Marketing
In affiliate marketing, a publisher’s job is not just to put information out there; it is to make the right audience act on it. A publisher is expected to not just make the public aware of a service or product, but to actually make the right audience take action and convert into customers. This glossary […]