What is B2B Marketing? Types, Strategies, and 2025 Trends
B2B (business-to-business) marketing is about promoting products or services from one business to another and is more focused on value, trust, and building long-term relationships. Buying decisions in B2B are more complex and time-consuming. In fact, 77% of B2B marketers are using content marketing to nurture leads, and it is now clear that the best […]
How to Set Up LinkedIn Server-Side Tracking for Better Ad Performance?
LinkedIn is a key platform for B2B marketing, as it offers a unique (among all other social media networks) access specifically to professional audiences. However, it is the same as all other platforms and faces the same challenges. One to pay special attention to, in the context of today’s discussion, is the tracking issue. There […]
Influencer Marketing for Startups: A Scalable Growth Strategy in 2025
In today’s digital-first economy, consumers have seen so many brands’ messages (through advertisements), and startups have to spend a huge marketing budget to stand out. That’s where influencer marketing for startups is a trust-driven strategy that helps startups avoid the traditional way of advertising and directly connect with their audiences. In fact, 89% of marketers […]
May 2025 Product Updates: Smarter Retargeting, Secure Campaign Access and Conversion Insights
Discover Trackier May 2025 product updates: multi-domain retargeting, secure campaign URLs, real-time publisher verification, and conversion webhooks.
Best Influencer Marketing Channels: A 2026 Guide to Choosing the Right Platform
Influencer marketing has become a core strategy in the field of digital marketing. In 2025, global spending for influencer marketing was $33 billion (a record high), and in 2026, prediction is it will get an even higher marketing budget as brands want to bet on the best influencer marketing channels. Brands have to think again […]
Influencer Marketing in B2B: A Strategic Guide for Modern Brands
For a long time, lifestyle and consumer-focused brands used influencer marketing to increase their sales. In 2026, influencer marketing has become the norm, and the trend of using influencers to market a brand/product is only rising. This is highlighted by the fact that more than 85% of B2B marketers partnered with influencers in 2025. However, […]
Affiliate Marketing vs Influencer Marketing: Which Should You Choose For Your Brand?
Affiliate and influencer marketing have experienced significant growth over the last few years. The global affiliate marketing industry is projected to reach more than $20 billion by the end of 2026, highlighting the increasing shift toward performance-based marketing. At the same time, the influencer marketing industry could exceed $39 billion in 2026 as brands continue […]
Top 10 Benefits of Influencer Marketing: How Influencers Really Can Grow Your Brand?
Influencer marketing is one of the best strategies to boost your brand awareness, drive sales, and establish credibility with your potential customers. According to research, companies earn an ROI of $4.87 for each $1 that they invest in their content creator marketing campaigns. Whether you are utilizing the benefits of influencer marketing or not, you […]
Cleaner Traffic. Better Results. Real Growth. Affnads’ Journey with Trackier.
Affnads is a marketing and advertising agency that helps digital-first brands scale through data-driven advertising, affiliate marketing, and media buying. Operating as a fast-moving cross-vertical agency in e-commerce, gaming, finance, etc., they required a tool that could match their speed and precision. Challenges grew as their affiliate operations did. Manual tracking was dragging the team down, fraud threats […]
Social Media Influencer Marketing: A Simple Guide to Strategy, Platforms, and Business Success
Social media influencer marketing has changed the way brands connect with their consumers. As per the latest 2026 report, influencer marketing will reach $40.51 billion, which is a substantial increase from 2025. Unlike traditional advertising, influencers build trust with followers on Instagram, TikTok, and YouTube, creating genuine connections that drive real results. However, brands need […]