Influencer Marketing in B2B: A Strategic Guide for Modern Brands
For a long time, lifestyle and consumer-focused brands used influencer marketing to increase their sales. In 2026, influencer marketing has become the norm, and the trend of using influencers to market a brand/product is only rising. This is highlighted by the fact that more than 85% of B2B marketers partnered with influencers in 2025. However, […]
Affiliate Marketing vs Influencer Marketing: Which Should You Choose For Your Brand?
Affiliate and influencer marketing have experienced significant growth over the last few years. The global affiliate marketing industry is projected to reach more than $20 billion by the end of 2026, highlighting the increasing shift toward performance-based marketing. At the same time, the influencer marketing industry could exceed $39 billion in 2026 as brands continue […]
Top 10 Benefits of Influencer Marketing: How Influencers Really Can Grow Your Brand?
Influencer marketing is one of the best strategies to boost your brand awareness, drive sales, and establish credibility with your potential customers. According to research, companies earn an ROI of $4.87 for each $1 that they invest in their content creator marketing campaigns. Whether you are utilizing the benefits of influencer marketing or not, you […]
Cleaner Traffic. Better Results. Real Growth. Affnads’ Journey with Trackier.
Affnads is a marketing and advertising agency that helps digital-first brands scale through data-driven advertising, affiliate marketing, and media buying. Operating as a fast-moving cross-vertical agency in e-commerce, gaming, finance, etc., they required a tool that could match their speed and precision. Challenges grew as their affiliate operations did. Manual tracking was dragging the team down, fraud threats […]
Social Media Influencer Marketing: A Simple Guide to Strategy, Platforms, and Business Success
Social media influencer marketing has changed the way brands connect with their consumers. As per the latest 2025 report, influencer marketing will reach $32.55 billion, which is a substantial increase from 2024. Unlike traditional advertising, influencers build trust with followers on Instagram, TikTok, and YouTube, creating genuine connections that drive real results. However, brands need […]
Optimizing Influencer Marketing Strategies: Trends, Tools & Tactics
Influencer marketing is not just a trend, it is a smart way for brands to grow, boost sales, and increase brand awareness. But to get the best results, it should be implemented in the right way. Also, define your goal, which could be driving traffic, boosting sales, etc, for optimizing influencer marketing strategies for better […]
Influencer Marketing Campaigns 2026: Types, Strategies and Best Examples
Influencer marketing is evolving rapidly, and 2026 will bring new ways for brands to connect with their audiences. By 2026, influencer marketing will reach $34.1 billion, and this growth number shows that it outpaces most of the digital marketing channels and shows the ongoing shift in consumer attention from traditional media to creator-led content. As […]
April 2025 Product Updates: Shiprocket Integration, Lost Orders Import, and AFM Referrals
Explore April 2025 product updates: smarter workflows, improved analytics, & faster performance & feature updates built to boost ROI for performance marketers.
What is Influencer Marketing? A 2026 Guide for Performance Marketers
In 2026, influencer marketing is no longer just a trend; it is a proven growth channel to get qualified leads, boost brand trust, and increase conversion rate. A recent study shows that 89% of marketers believe influencer campaigns deliver similar or sometimes better ROI than any other marketing channel. You might be wondering, “If influencer […]
Fintech Marketing 2025: Driving Growth with Trust, Compliance, and Performance
The fintech market is growing faster than ever, and things are changing how financial services are catering to users. The main challenges for the new FinTech businesses are that they need to compete with the traditional players while ensuring they meet the needs of today’s customers, especially Gen Z. To acquire new customers, the strategy […]