Top 13 Influencer Marketing Examples: Trends, ROI, and Insights You Need to Know

Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility. According to reports, the influencer marketing market size was estimated to reach $24 billion by […]
December 2024 Product Updates: Custom Columns for Smarter Reporting

December 2024 Product Updates introduce custom columns in Trackier reports, allowing teams to create formula-based metrics and gain deeper performance insights.
November 2024 Product Updates: Advertiser Wallet Budget Capping

Trackier’s November 2024 Product Updates introduce Advertiser Wallet Budget Capping to help teams control campaign spend & manage advertiser budgets.
Performance Marketing Channels: A Comprehensive Guide to Drive Results

Such channels of performance marketing that brands have for which they aim at specific goals. For example, leads generation, sales generation, or getting an app downloaded. They also use largely different channels, including partner marketing, SEM, social media marketing, email marketing, and interactive marketing. As can be seen, Statista indicates that in 2024, the global […]
October 2024 Product Updates: Smart Time-Wise Payouts for Campaign Optimization

October 2024 Product Updates introduce Smart Time-Wise Payouts, enabling automated payout scheduling by day, date, and time for smarter campaign optimization.
September 2024 Product Updates: Ringba Integration for Advanced Call Tracking

September 2024 product updates integrate Ringba integration. Attribute phone conversions, analyze call performance & optimize campaigns from one dashboard.
August 2024 Product Updates: AWS S3 Integration for Secure Data Storage

August 2024 product updates introduce AWS S3 integration, enabling secure, automated export of click and conversion data for scalable storage and analysis.
July 2024 Product Updates: Smarter Team Communication with Slack Integration and Flexible Invoice Workflows

Explore Trackier’s July 2024 product updates, including Slack integration for real-time alerts and custom invoice statuses for flexible payment workflows.
Amazon Integration with Trackier: Seamless Conversion Tracking Update

When platforms are able to share performance data of affiliates and e-commerce more easily through direct communication, it leads to far more effective management of those affiliate/e-commerce performance data. The Amazon integration within Trackier simplifies the process by which advertisers and performance marketers can track and validate conversions attributed to affiliate-based traffic from Amazon. This […]
June 2024 Product Updates: Temu Integration for Seamless E-Commerce Tracking

June 2024 Product Updates introduce Trackier’s native Temu integration, enabling seamless conversion tracking, accurate attribution, and centralized reporting.