Blogs

Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration

A growth marketing strategy focuses on building repeatable systems that help businesses grow consistently. Instead of running isolated campaigns, teams look at the entire customer journey and improve each stage with testing, data, and iteration. The goal is steady progress, not one-time spikes. Unlike traditional marketing plans that often stop

In 2026, customer acquisition will never be more challenging for sustainable business growth. As per the reports, the cost to acquire new customers has increased by 222% over the past 8 years, combined with increases in advertising expenses, increased competition for customers, and constantly changing consumer behaviours, putting pressure on

In today’s fast-paced digital economy, relational marketing has quickly become a strategic priority for brands that want to grow sustainably and profitably. Instead of focusing on acquiring new customers, businesses are increasingly recognising the value of nurturing long-lasting relationships with existing customers and partners.  In 2025, up to 65% of

Partnerships are no longer optional; they’re a major driver of business growth in today’s digital economy. In fact, a recent survey found that 67% of B2B organizations expect indirect revenue from partners to grow by more than 30% compared to the previous year, highlighting the expanding influence of partner ecosystems

Most high-growth brands are currently subsidizing inefficiency. In the 2026 fiscal environment, a “growth at all costs” strategy isn’t just outdated, it’s a balance sheet liability. When your Cost Per Acquisition (CAC) begins to climb in tandem with your scaling efforts, the solution isn’t to inject more capital; it’s to

Why do some companies expand quickly while others struggle to gain attention, even with a great product? The answer frequently comes down to how growth is approached. Many early-stage startups rely on inconsistent marketing efforts, hoping that something sticks.  This is where growth marketing for startups is important. Instead of

Affiliate marketing has been around for decades, but affiliate program management in 2026 looks nothing like it did even five years ago, with the global market projected to reach $42.6 billion in 2026, up from $37.3 billion in 2025. What was once a channel driven by coupon sites, last-click wins,