What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution.  It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a […]

When setting up your performance marketing campaign in an attribution tracking solution like Trackier, you’re often asked to add the link to your landing page. But what exactly is a landing page? How is it different from a regular web […]

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. […]

If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the […]

According to the definition, Mobile Geofencing is a location-based marketing technique that uses a user’s GPS, Wi-Fi, and cellular data to target them with personalized notifications, offers, emails, etc. based on their location. They use the location data to create […]

Before we explain how Trackier uses API in its platform, let’s get straight to the question – what is an application programming interface? An abbreviation for API, an application programming interface is a collection of functions and protocols that enables […]

Mobile apps have been an important part of the digital world. Nowadays businesses tend to have their own mobile apps and interact with their audience easily. Here’s where “App Stickiness comes into play”. Through app stickiness brands have better engagement […]

An ad tag (aka innovative tag or placement tag) is a piece of code inserted in the website that sends a request to the ad server to expose an advert in a given area. It can be both an HTML […]

An ad publisher is an entity, along with a website or app, that displays a single or multiple ads to its audience. In the mobile marketing industry, ad publishers talk over with folks that show advertisements inside mobile apps or […]