Last Touch Attribution
What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a customer interacts with before making a purchase or taking any desired action. This touchpoint could […]
Affiliate Landing Pages
When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically designed destinations crafted to entice visitors and guide them toward specific actions. This glossary explores […]
OTT Advertising
Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself […]
Programmatic Media Buying
If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the advertising industry. Programmatic media buying reshaped the way brands connect with their target audience and […]
Attribution
What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin of a mobile app’s install or action, such as an in-app purchase or signup, and […]
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Ad inventory allows advertisers to reach their target […]
White-label DSP
White-label DSP It is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White-label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and diverse audience segments. What is a white-label DSP? Advertisers opting for white-label DSPs want […]
Supply-side platform (SSP)
Supply-side platform (SSP) A technology platform or software that manages a publisher’s ad impression inventory across multiple ad exchanges. SSPs are effective marketing tools because they automate and optimize the sales of a publisher’s media space, helping to fill it with ads and generate revenue. What are supply-side platforms? SSPs help publishers automate the […]
Click Redirection
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Brand safety
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]