Click-Through Rate: A Key Advertising KPI
Click through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of the most important KPIs (Key Performance Indicators) for brands to measure the effectiveness of their […]
Last Touch Attribution: Model, Benefits & Limitations
What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a customer interacts with before making a purchase or taking any desired action. This touchpoint could […]
Affiliate Landing Pages: Best Practices & Tips 2026
When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically designed destinations crafted to entice visitors and guide them toward specific actions. This glossary explores […]
Programmatic Media Buying: How Automated Ad Buying Works
If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the advertising industry. Programmatic media buying reshaped the way brands connect with their target audience and […]
Ad Inventory: Meaning, Types & Complete Overview 2026
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Use Cases Of Ad Inventory in the Mobile Marketing […]
White Label DSP: A Complete Guide to Programmatic Advertising
White Label DSP is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White Label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and diverse audience segments. What is a White Label DSP? Advertisers opting for White […]
Supply Side Platform (SSP): How Programmatic Selling Works
Supply-side platform (SSP) A technology platform or software that manages a publisher’s ad impression inventory across multiple ad exchanges. SSPs are effective marketing tools because they automate and optimize the sales of a publisher’s media space, helping to fill it with ads and generate revenue. What are supply-side platforms? SSPs help publishers automate the […]
Click Redirection: How Traffic Gets Diverted
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Brand Safety Explained: Definition, Risks & Best Practices
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]
Demand-side platform (DSP): Definition & Use
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]