Supply-side platform (SSP)
Supply-side platform (SSP) A technology platform or software that manages a publisher’s ad impression inventory across multiple ad exchanges. SSPs are effective marketing tools because they automate and optimize the sales of a publisher’s media space, helping to fill it with ads and generate revenue. What are supply-side platforms? SSPs help publishers automate the […]
Click Redirection
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Brand safety
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]
Demand-side platform (DSP)
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Ad Unit
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. These spaces come in various ad formats, such as: Rectangular boxes placed on different parts of a webpage or app. Ads that blend in with the surrounding content, like sponsored articles or social media posts. Full-screen […]
Ad Stacking Fraud
What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be the top priority of any marketer. When more than one ad is stacked on top […]