While running affiliate marketing campaigns, Affiliate Networks have an option to utilise waste traffic on their Trackier Panel. You can use the Fallback URL settings via which if the conditions are not met, you can redirect the traffic on a particular offer to a Fallback URL.
- When Campaign Targeting/Restriction is set and it fails then Trafic redirected to Fallback URL.
- When Advertiser Targeting/Restriction is set and it fails then Trafic redirected to Fallback URL.
- When CAP is set and it is reached then traffic is redirected to the Fallback URL.
How to set Fallback URL At Campaign Level
Fallback URL setup at advertiser level
How to set Fallback URL At Global levels
In case you have queries regarding the Fallback URL setup, checkout this article or reach out to us at support@trackier.com.
Conclusion
While running your Affiliate Marketing campaigns, there are times where your Advertiser allows traffic from a certain Geo-Location or might set a cap on the number of conversions allowed on the offer, marking all irrelevant conversions null. To stop your hard-earned traffic going to waste, Trackier allows you to redirect this traffic to other offers where the audience might end up delivering conversions & sales in turn helping jump up your revenue & reaching your performance marketing goals.
