Profuse Services Achieves Remarkable Growth with Trackier With 115% Surge in Clicks
Transforming Digital Marketing Strategies, Profuse’s Case Study of Success Profuse Services, a leading digital marketing agency specializing in SEO, social media marketing, branding, and performance marketing solutions, enhanced its campaign management and optimization by integrating Trackier’s advanced platform. This case study explores how Trackier’s innovative tools improved operational efficiency, streamlined processes, and boosted campaign performance. […]
API
An API enables software applications to communicate, share data, and extend functionalities without understanding each other’s internal workings. What is an API? An API (Application Programming Interface) is actually the set of rules, protocols, and tools used to allow one application software system to interact with another. It describes the methods and data formats that […]
Web Attribution
Web attribution will help you understand the performance of your digital marketing campaigns. You get the idea of which of your marketing channels are performing best and convert the most of the users whether through paid ads, social media, email campaigns, or organic search. What is Web Attribution? Web attribution refers to the giving of […]
Key Metrics for Influencer Campaigns: Measuring What Matters (and Why!)
Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of brands believe that influencer marketing […]
How to Build an Audience Profile? A Comprehensive Guide for Marketers
In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark. Audience profiling makes that easy and allows for defining individuals who really need your products or services. In this blog, […]
The Role of Behavioral Analytics in Affiliate Marketing: How to Leverage Data for Personalization
Affiliate marketing is an important asset for every other organization nowadays. It has now come to emerge as one of the most viable ways of channeling traffic to develop leads and get conversions. However, with these market scenarios now more inclusive and detailed, an instant departure from traditional means of keeping track of the performance […]
GrabOn’s Success Story with Trackier: Achieving 70% Revenue Growth
About GrabOn GrabOn is a leading Indian platform that provides verified discounts to help customers save money on purchases. Their user-friendly interface makes finding deals straightforward, offering a smooth shopping experience for all users. The platform delivers real-time promotions and discounts across multiple categories, making it a key resource for cost-conscious buyers. From e-commerce and […]
Ad Tag
The ad tag functions as an ad code and an ad snippet that serves as programming code mostly written in HTML or JavaScript which websites or applications implement into their source code to display advertisements. They facilitate proper messaging between publishers who share content and advertisers who deliver advertisements alongside other ad serving platforms. Function […]
Top 13 Influencer Marketing Examples: Trends, ROI, and Insights You Need to Know
Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility. According to reports, the influencer marketing market size was estimated to reach $24 billion by […]
Partner Marketing for Beginners: 40 Essential Terms You Need to Know
Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand which can affect the performance of their campaigns. From affiliate programs to […]
