Blogs

If you’re running marketing campaigns, on ads, email or even SEO, you have surely heard the debate: What should you care more about, ROAS vs ROI?  This blog answers that question for you.  We’ll walk through both metrics, show how they differ and where they matter most. Along the way,

The success of any performance-driven business hinges on one thing, having a strong lead acquisition strategy. Whether you’re running user acquisition campaigns, affiliate programs, influencer partnerships, or paid performance ads, your ability to consistently bring in qualified leads determines how fast and sustainably your business can grow. Building the right

In performance marketing, every click counts, literally. Affiliates constantly look for ways to understand which campaigns, offers, and partners deliver the strongest revenue outcomes. That’s why EPC tracking has become a non-negotiable metric for anyone serious about scaling their affiliate earnings. It goes beyond vanity metrics and helps affiliates evaluate

People move across screens all day, and your campaigns feel the ripple effect even when you cannot see it.  A shopper might browse on a laptop at work, compare prices on mobile in the evening, and finish the purchase on an app later. If those steps stay disconnected, you end

In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two

Understanding how users move through an e-commerce funnel makes it easier for brands to see what drives sales and where customers drop off. Instead of guessing why a product page isn’t converting or why carts are abandoned, the funnel breaks this journey into clear stages. This helps teams improve each

You probably heard about conversion api if you run ads on Meta, or if tracking started feeling shaky after cookie changes.  Well, conversion api is the server-side way to send conversion events directly from your servers or CRM to Meta.  It helps recover events lost to ad blockers, browser restrictions,

Affiliate marketing has grown a lot in the past few years, and now tons of brands depend on it to make more sales, reach more people, and get bigger online. The challenge starts when small errors begin to build up. Most teams make affiliate marketing mistakes without realizing how much