Blogs

User-generated content marketing focuses on content created by individual users rather than brands. This includes reviews, social media posts, videos, photos, and feedback from customers about their experiences. For many brands, this type of content appears more natural to audiences and is easier to trust. People frequently consult other users

Viral content marketing focuses on creating content that spreads organically through shares, conversations, and community engagement. Instead of pushing messages through paid promotion alone, this approach relies on audience-driven distribution. When people find content valuable or entertaining enough to pass along, it reaches multiples without proportional increases in cost. As

We have all, at some point, been in a meeting where someone says, “We need growth,” and another person replies, “Then double performance.” Is this performance marketing or growth marketing? This blog will clear away exactly that confusion for you.  In this post, we will talk about growth marketing vs

Many SaaS companies struggle to grow even after they invest in advertising, content, and multiple channels. Traffic comes in, demos are booked, but conversions remain low. In some cases, churn outweighs new signups. This usually happens when marketing efforts are conducted without a clear SaaS marketing strategy. SaaS buyers take

What Are Cookies in Digital Marketing? Data on the internet is no longer invisible, unlimited, or taken for granted. Every click, visit, and interaction is now properly scrutinized by regulators, browsers, and users themselves. In this shifting environment, the way websites recognize and understand themselves and their audiences has fundamentally

Affiliate marketing channels have a direct impact on how traffic converts and revenue increases. Even strong affiliate offers struggle when the channel selection is limited. Affiliates often experiment with multiple channels but fail to track which ones generate approved conversions. Each affiliate marketing channel generates a different type of user

If you’re running marketing campaigns, on ads, email or even SEO, you have surely heard the debate: What should you care more about, ROAS vs ROI?  This blog answers that question for you.  We’ll walk through both metrics, show how they differ and where they matter most. Along the way,

The success of any performance-driven business hinges on one thing, having a strong lead acquisition strategy. Whether you’re running user acquisition campaigns, affiliate programs, influencer partnerships, or paid performance ads, your ability to consistently bring in qualified leads determines how fast and sustainably your business can grow. Building the right