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Strategic Partnership: How Businesses Grow Better Together

Two entities working together means more outcomes and shared benefits for both parties. This is because working individually these days might mean more of everything. This includes more ad spend, more headcount, and more channels to manage in-house. Additionally. Customer acquisition costs will always be on the rise, organic reach is shrinking, and building all these capabilities is time-consuming. This is something big businesses cannot afford. With so many things to do on the plate, growth seems like a far-fetched dream.

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How to integrate your publisher pixels for Google & Facebook Ads Tracking

How to integrate your publisher pixels for Google & Facebook Ads Tracking?

Pixel tracking is one of the major tracking methods used by Performance Marketers while running their campaigns. This method is used while predominantly used while running Google Ads Campaigns & Facebook Ads Campaigns to record conversions for a particular campaign. While running the campaigns on these platforms, the integration with

Affiliate Campaign Setup tips to help scale your business

Affiliate Campaign Setup tips to help scale your business

Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with publishers in the market, the partners tend to set different

How to test your publisher postback & why is it important

How to test your publisher postback & why is it important?

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1:

FOLLOW THESE STEPS TO ADD YOUR PUBLISHER POSTBACK

Follow These Steps To Add Your Publisher Postback

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these steps to know how you can share the Postback with

HOW TO ADD A PUBLISHER TO YOUR TRACKIER PANEL

How To Add A Publisher To Your Trackier Panel?

Publishers are the partners that generate the overall traffic for the campaign from the end-user. It is very important to add and invite the Publishers to start working on your campaign and manage them effectively. How To Add The Publisher On Your Panel? A publisher can be added to your

HOW TO INTEGRATE WITH YOUR ADVERTISER VIA IMAGE

How to integrate with your advertiser via image/iframe pixel?

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you page or landing page. As both the image pixel &

GET A STEP BY STEP GUIDE TO ADVERTISER SERVER POSTBACK INTEGRATION

How to Set Up Advertiser Server Postback Integration

The integration of an advertiser’s server postback is of paramount importance in tracking the essential performance marketing macros during the execution of a campaign. It serves as a direct communication channel between your tracking platform and the advertiser’s server, enabling the seamless flow of conversion data. This not only ensures