How to use Google Tag Manager to add tracking pixels?

Written by Siddharth Jain

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to track & measure user behaviour.

The Basic Use Case Of Google Tag Manager

In our industry, the Google Tag Manager is predominantly used by the Advertiser to add the pixels of their partner affiliates, agencies, or publishers in order to track the behaviour, activities & events of the traffic sent in by the partners.

Benefits Of Using Google Tag Manager

Google Tag Manager is mostly used by the marketing departments of the organisations to manage their tracking scripts without having to rely on Tech departments. 

  • Quick deployment of tracking codes
  • Easy to manage all your tags in one place
  • Get access to built in & third party testing tools
  • Effortless user permission management
  • Container templates can be reused

And the biggest benefit of the Google Tag Manager is that the marketers don’t have to rely on the IT team to manage their tracking scripts.

Before adding your tracking pixel on the advertiser’s website via  Google Tag Manager, make sure you have white-labeled the tracking domains. If you need any help regarding this, please checkout this article. Also, before starting you need to be ready with Pixel for default & goal, you can look into this article to learn how to generate pixel for Default and Goal.

Steps To Add A Pixel Using Google Tag Manager

After you have shared the pixel with your Advertisers, they can follow these steps

Step 1

Open Tag Manager Account with which you have integrated your website and there you will find an option for tag

Opening the Tag Manager

Step 2

After opening Tags in your account, a side drawer will open Up there click on edit Icon on “Tag Configuration”.

Step 3

After clicking on Edit, a side drawer will open up there scroll down and select “Custom HTML”

Step 4

In the HTML box place the Trackier iframe/image Pixel, Now an important part is to define where this code should trigger so that needs to be defined in the “Triggering” section.

In the same way Add multiple pixels for different Goals you want to track and select the Trigger as per need.

Please Note: Pixel needs to be placed on Thank you page inside the <body> tag. Thank you page will be the page which pop up when user fill up lead form, or made the purchase.

Step 5

After adding tracking pixel, the final step is to apply the changes & make the changes live, click on the “Submit” button and after some time pixel is added then you can do the Pixel test.

After you are done with the steps mentioned above, you are good to go with your Google Tag Manager & tracking your marketing performance on Trackier. If you need any more information regarding this, please checkout this article.






More Blogs From Us

  • The future of iGaming Media Companies

    Innovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to […]

    Read More
  • Top Affiliate Marketing Conferences & Events 2021/2022

    The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • Finance Apps in APAC need An Effective Attribution Tracking Solution, Here’s Why.

    With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to OTT platforms and e-commerce websites, has been on a constant rise. Many people now do […]

    Read More
  • How top brands can leverage over others with the right partnerships in 2021?

    The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

    Read More

You’re in!

subscribed

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.