Multi Channel Marketing

Multi Channel Marketing: Strategy, Campaigns, Examples, and Automation

Customers don’t stay on one platform anymore, they find brands on social media, compare options on search, read reviews, and buy through apps or websites. This change is why multi channel marketing has become essential for modern brands. Multi channel marketing helps make businesses visible across multiple platforms where customers already spend time. Brands using multi channel often see better engagement and higher conversions because they show up consistently during the buying journey. Managing multiple channels requires strong data tracking

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How to test your publisher postback & why is it important

How to test your publisher postback & why is it important?

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1:

FOLLOW THESE STEPS TO ADD YOUR PUBLISHER POSTBACK

Follow These Steps To Add Your Publisher Postback

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information.   Follow these steps to know how you can share the Postback

HOW TO ADD A PUBLISHER TO YOUR TRACKIER PANEL

How To Add A Publisher To Your Trackier Panel?

An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing advertisements such as links and banners on their websites. Publishers are the partners that generate the overall

HOW TO INTEGRATE WITH YOUR ADVERTISER VIA IMAGE

How to integrate with your advertiser via image/iframe pixel?

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you page or landing page. As both the image pixel &

GET A STEP BY STEP GUIDE TO ADVERTISER SERVER POSTBACK INTEGRATION

How to Set Up Advertiser Server Postback Integration

The integration of an advertiser’s server postback is of paramount importance in tracking the essential performance marketing macros during the execution of a campaign. It serves as a direct communication channel between your tracking platform and the advertiser’s server, enabling the seamless flow of conversion data. This not only ensures

LEARN HOW TO SET UP GOALS & EVENTS IN YOUR AFFILIATE MARKETING CAMPAIGN

Learn How To Set Up Goals & Events In Your Affiliate Marketing campaign

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze the performance of your campaign. As you are setting up

ADD ADVERTISERS

How To Add An Advertiser On Your Trackier Panel?

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier is quite an easy task. There are normally 4 ways

WHAT ARE THE PARAMETERS THAT YOU CAN TRACK IN ADVERTISER POSTBACK

What All Parameters Can Be Tracked In Advertiser Postback?

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate marketing campaign in order to analyze, & optimize the campaigns