Blogs

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps,

What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to keep the momentum going. Learn more about the importance of

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Growth as well as constant upheaval has defined the gaming industry even before COVID-19, including increased digital sales

1. Benefits of E-Commerce App Marketing All kinds of online shoppers can benefit from integrating a mobile app into their company’s procedures. An e-commerce app is an independent sales channel that adjusts to each client and has many benefits: Convenience Customers prefer to buy a product through specialised mobile applications

Traditionally, the west, led by the US and the UK (Europe), has always been ahead of the east in creating new digital opportunities. It has consistently commanded innovations in the digital domain. However, in the past few years, the Southeast Asian region has undergone a tremendous digital revolution within a

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that will alter the course of business for all industries. In