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Media mix modeling (MMM) is a statistical measurement method that uses aggregated historical data to estimate how marketing channels and external factors contribute to sales, revenue, conversions, or other business outcomes. Marketers use MMM primarily to measure channel ROI, understand diminishing returns, forecast performance and allocate marketing budgets. The effects

The publisher in affiliate marketing is the connecting point between the brands and the potential customers by delivering content, influence, and trusted recommendations. Affiliate Marketing is becoming immensely popular and will evolve into a $20 billion-plus industry by the year 2026. Publishers help in generating measurable results for the brands

Choosing an affiliate management software solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, within your budget and expectations.  With thousands of options available

Influencer marketing trends are starting to look a lot more like performance marketing and that has been long overdue. For years, brands have treated creators like ‘hired’ or ‘rented reach’. You just pick a profile, approve a post, wait for likes, then explain the result in a weekly report. That

OTT advertising is video advertising delivered through internet-based streaming services such as Prime Video, Hulu, Roku and JioHotstar instead of traditional cable or satellite TV. OTT ads can appear on connected TVs, smartphones, tablets and computers, and allow advertisers to use digital targeting, programmatic buying and cross-device measurement. For advertisers,

Within video-based advertising, pre-roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as

Marketing plans usually start with a channel list which includes various channels, including, but not limited to, email, paid search, SEO, LinkedIn, partners, retargeting, webinars, and, if budget remains, maybe an offline event. Direct and indirect marketing give you an insight into which campaigns are meant to get a response

In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a