Blogs

By the year 2026, digital marketing is practically the main strategy for small businesses. According to industry estimates, global investments in digital advertising will amount to $781 billion this year, with digital channels making up almost 69 percent of the total advertising budget spent around the world. However, the main

There is a fundamental limitation in traditional marketing attribution metrics. Most of them convey what happened after a marketing interaction, not necessarily what would have happened without it. This is where marketing incrementality steps in. A customer may click an affiliate link and purchase five minutes later. The affiliate attribution

If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different.  This leads to an increase

A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment they convert and beyond, mapped against their goals, emotions, and the channels that

Relational marketing (also often known as ‘relationship marketing’) is a long-term strategy within marketing, which focuses on building trust, loyalty and value exchange between a business and its customers over a long period of time. You can view it as distinct from transactional marketing, wherein the emphasis is on ensuring

The global affiliate marketing industry is valued at roughly $18.5 billion, with broader estimates reaching $27.8 billion. Nevertheless, a significant number of brands still depend on intuition, backward-looking network reports, and spreadsheets that have not been updated since the last fiscal quarter. As per the report, 42% of marketers face

Most partnerships begin with two people who want to build a business together. But who owns each task? Which results qualify for payment? Who can use the customer data? How long may a logo or campaign asset stay live? What happens when one side wants to leave? A partnership agreement

Partner marketing brings businesses and external partners together. These partners can include affiliates, creators, agencies, publishers, resellers, referral partners, technology providers, and strategic alliances. Each partnership model works differently. Some partners introduce new audiences, some generate trackable sales or leads, and others support distribution, product adoption, market entry, or customer