Blogs

In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a

The affiliate marketing industry used to be easier to explain. Give partners a link. Pay when something converts. Check the report at month end. Today, serious brands are running a much tighter play now. The affiliate marketing industry is closer to revenue planning, CAC control, and partner-led growth. For brands,

In today’s time, most of the affiliates and performance marketing programs are spending lots of time and their resources to find new partners for their programs. They are running multiple recruitment campaigns, attending various industry events, and offering attractive commission structures to attract the best affiliates. But signing up a

E-commerce brands are currently facing many obstacles when it comes to growing their business. There are higher costs to acquire new customers, more competition in terms of other channels trying to acquire new customers through digital means, and a growing reliance on paid advertising methods that are causing e-commerce brands

Imagine you are spending $10,000 on an advertising campaign without knowing whether it generates any results or not.  Many years ago, brands practiced this: they ran ads in television commercials, print ads, and on billboards, hoping customers would see and buy their products. And measuring the accurate result is impossible

Affiliate tracking sources tell you where your partner-led growth is really coming from. When you are looking at a dashboard full of clicks, signups, conversions, rejected leads, and payout requests that all seem to tell different tales, it can get a bit daunting. For marketers running affiliate, partner, or performance

There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are

Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s