Blogs

Affiliate tracking sources tell you where your partner-led growth is really coming from. When you are looking at a dashboard full of clicks, signups, conversions, rejected leads, and payout requests that all seem to tell different tales, it can get a bit daunting. For marketers running affiliate, partner, or performance

There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are

Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s

Trackier is an all-in-one performance marketing platform that helps businesses manage and measure affiliate, influencer, and partner-driven campaigns.  It offers real-time, multi-touch attribution across channels, automated partner management, invoicing, and fraud prevention, all in one marketing attribution platform. Brands using Trackier can centralise disparate affiliate and partnership data, eliminate spreadsheets,

Mobile attribution was built on identifiers like Google Advertising ID (GAID) and Apple’s Identifier for Advertisers (IDFA) which allowed advertisers to: However, the entire ecosystem changed overnight when Apple introduced App Tracking Transparency (ATT), restricting cross-app tracking without explicit consent from users. This privacy-first measure also became a part of

Affiliate commission rate looks like a simple number from the outside. A 10% payout. A 25% recurring commission. A flat $50 for every qualified lead. Easy enough, right? Well, not always. That number dictates how affiliates choose programs, how businesses protect margins, how networks price offers, and how long a

Whether you run a chain of fitness studios, a regional home services brand, or a multi-location retail outlet, the challenge is the same: national-level marketing strategies rarely work at the local level without significant customization. Customers in Mississauga don’t behave the same way as customers in Thunder Bay. What drives

When marketers compare affiliate marketing vs performance marketing, the confusion is understandable. Both sit close to revenue. Both promise measurable results. Both make budget conversations sound a little more accountable than “let’s build awareness and see what happens.” But they are not the same. Affiliate marketing is one part of