Blogs

We have all, at some point, been in a meeting where someone says, “We need growth,” and another person replies, “Then double performance.” Is this performance marketing or growth marketing? This blog will clear away exactly that confusion for you.  In this post, we will talk about growth marketing vs

Many SaaS companies struggle to grow even after they invest in advertising, content, and multiple channels. Traffic comes in, demos are booked, but conversions remain low. In some cases, churn outweighs new signups. This usually happens when marketing efforts are conducted without a clear SaaS marketing strategy. SaaS buyers take

What Are Cookies in Digital Marketing? Data on the internet is no longer invisible, unlimited, or taken for granted. Every click, visit, and interaction is now properly scrutinized by regulators, browsers, and users themselves. In this shifting environment, the way websites recognize and understand themselves and their audiences has fundamentally

Affiliate marketing channels have a direct impact on how traffic converts and revenue increases. Even strong affiliate offers struggle when the channel selection is limited. Affiliates often experiment with multiple channels but fail to track which ones generate approved conversions. Each affiliate marketing channel generates a different type of user

If you’re running marketing campaigns, on ads, email or even SEO, you have surely heard the debate: What should you care more about, ROAS vs ROI?  This blog answers that question for you.  We’ll walk through both metrics, show how they differ and where they matter most. Along the way,

The success of any performance-driven business hinges on one thing, having a strong lead acquisition strategy. Whether you’re running user acquisition campaigns, affiliate programs, influencer partnerships, or paid performance ads, your ability to consistently bring in qualified leads determines how fast and sustainably your business can grow. Building the right

In performance marketing, every click counts, literally. Affiliates constantly look for ways to understand which campaigns, offers, and partners deliver the strongest revenue outcomes. That’s why EPC tracking has become a non-negotiable metric for anyone serious about scaling their affiliate earnings. It goes beyond vanity metrics and helps affiliates evaluate

People move across screens all day, and your campaigns feel the ripple effect even when you cannot see it.  A shopper might browse on a laptop at work, compare prices on mobile in the evening, and finish the purchase on an app later. If those steps stay disconnected, you end